Ill Manors Trailer Analysis

Media

What are the typical codes and conventions of film trailers – what information is usually provided?

Ill manors provides the most important information during the trailer as they have such a little time, they want to provide the main information which the viewers will see and then be interested in the film and then watch the film. However Ill Manors would provide the most important information at the end of the film which would be the release date, this is done as the last thing the viewers will see and will stick in their head. The trailer would also provide the institutions, stars names, the director’s names, the names of companies who funded the film and the ratings they receive from the film reviewers. As this film I slow budget film they would provide names of stars or famous directors names. This is done in order to attract more viewers as they may of saw a previous film of a directors or a stars film. Viewers would then want to watch the film as they may believe they will enjoy the film. Most trailers would also provide “coming soon” on their trailers as this would give the audience an idea that they would not have to wait long to actually see the film. Also the information that is provided at during the trailer would be writing in bright bold so viewers will not miss it and will notice it being their. The Ill Manors trailer also provides quotes which would help the audience understand what the film is about. At the end of the trailer the date would be left on screen for around about 4 seconds. The trailer also provides lines from the film as this would create suspicion off what to expect in the film. Also at the end of the trailer they provide their website name and any social network sites they belong too. This is because viewers can find extra information, also by providing it at the end of the trailer it would be the last thing viewers see and will stick in their mind. Everything is normally promoted a lot on social network sites as everyone is apart of them and check them on a regular bases.

How are trailers distributed?

The distributor for Ill Manors was Revolver Entertainment. Even though Ill Manors was a low budget film and was not known off as much. Revolver Entertainment has worked with successful British films in the past for example Kidulthood and Adulthood. These films were really successful in Britain as the genre urban teen drama is very popular. Some may say it relates to most London teenagers who are from the street. Also the director of Ill Manors ‘Plan B’ has worked with Revolver Entertainment before in Adulthood, therefore he is familiar with their work as he was apart of one of their most successful films. Due to the link between the too Revolver Entertainment gave Plan B his first break in the film industry, as some saw as too big of a risk too pay off. Normally trailers will be played before films start at cinemas, however this is seen not be a good idea as many people skip or miss the trailers as they would arrive just for the film. Also trailers are mostly shown on YouTube this would be a better way to distribute trailers as many people will watch the trailer. Also it would give you idea of how many people will watch your film from the views you receive from the trailer. Another way to distribute your trailers would be on social network sites. This would be an idea that would get the most peoples attention as everyone is apart of social networking sites therefore attract the most viewers to your film. As the film is targeted at teenagers the directed Plan B is famous to all the teens as his fan base is mostly teenagers.

How does Ill Manors use trailer conventions?

Ill Manors uses convention to be effective during the trailer. The trailer provides the distributor companies name which they then provide a main part of the film to create tension and make it more effective. However they do not give too much away about what will the storyline will be in the film. They did this in order to attract the audience attention and also get them to watch the film. The trailer also uses the directors own song during the trailer (Plan B). This is done in order to promote the Plan b music career while also promoting his film, which is called synergy which is also known as cross promotion. The trailer also provides parts of the film which are effective in the film. however because there are so many storylines in the film all happening at once by providing effective parts it will not give the storyline away, as there are many storylines to follow the viewers will have to watch all the film to get a clearly understanding of the storylines. Also by using the effective parts it makes the viewers want to watch the film as the trailer has persuaded them it is a good film and also encouraged them to watch the film. Also by adding Plan B soundtrack in the background and parts of the video it will encourage the viewers to also check out his music video. Once the audience has seen one of his videos they would then want to see the rest of his videos as they may tend to enjoy his music. This would then promote his music career further. From there Plan B would then get more sponsors in creating another film as they believe he has become established.

Who is the target audience?

The target audience for this film would be 18-40. However due to the violence in the film and the inappropriate scenes that are shown the film was giving an 18 rating. However I believe the target audience would start at 13. Whether the younger age finds a way into the cinema or they watch it online or purchase the DVD when it comes out. I also think it would be targeted at both men and women as one of the main characters is a woman, it also shows how some woman are treated bad and have done nothing wrong to deserve that. So this would therefore interest women to watch it. However I do believe it is 60% male and 40% female. I believe the audience of the group would belong to the group D/E as it would be mostly school drop outs who would want to watch the film. This is because it would relate to lives therefore they would understand the film more. However this film could be used to show how street kid’s lives are and how it’s not their fault. I also think the film audience could fall under the group A/B as it may interest students as they may have been in that life before but got out, they may want to see how it is for the life opposite to them is like to live, or they know someone in that lifestyle. Whereas maybe they just enjoy that kind of genre in a film.

Does it have a unique selling point or use particular techniques to appeal to the audience?

Ill Manors uses Mise en Scene effectively to appeal to the audience. The use of stereotype of the hood clothing would appeal to the target audience. This is because as soon as the target audience notice the clothing being worn they would be attracted to the trailer. Which they would then bee hooked into the storyline has it would relate to them. This would be a usual stereotype look of someone who would live in a council estate and could not go to school. Also the covering of some of the background actors would connote the hidden identity of the stereotype and also the target audience. The uses of guns, knifes and guns would be the typical stereotype view of teenagers that there out to cause trouble all the time and start violence whenever they can. However Plan B is trying to send a message that if you think we behave like this then why we should stop. Also the setting makes the trailer more effective as it is filmed in Plan b own estate. This would be effective as it shows Plan B is not ashamed where he has come from which is like most rap artist. He still has respect for his town and his sending a message that fame will not make him one of them rich boys.  

Consider the way the scenes are edited together – does the trailer give away any clues about the narrative?

The trailer uses shots from the film and edits them which fast pace. This connotes to the audience that the film will be full of action. Also it catches the audience’s attention to the trailer. As the fast pace creates suspension and excitement to the film and also creates excitement in the viewers head. By the film showing parts of the film it attracts the audience’s attention as they want to try work out the storyline of the film. However as they can’t understand the storyline they want to watch the film, as the storyline has interest them. As there is so much going on in the movie at once and every storyline is linked together at some point in the movie, this then is hard for the viewer to understand the film by just watching the trailer they would need to watch the entire film to understand the storyline. I believe that the trailer does not give any narrative away at all as there is too much to understand just from a 1:45 second trailer. This is a good thing as it would encourage viewers to go and watch the film.

Are the main stars visible in the trailer?

The Trailer provides some of the main characters. The main two characters they provide are Kirby and Chris. This is because they have had a long past relationship which has led them to a point which they meet again. However the audience will try and understand their relationship but they would not get the true story behind the relationship until they watch the film. They trailer also provides brief showing of main characters however, you don’t not come to a clearly understand that they are the main characters, but you do understand they have a dominated role in the estate that they live in. the main characters in the film that have been in previous successful films will be provided in the trailer as it would build viewers for the film. As the audience would believe if they were in a previous film that they enjoyed they will enjoy this one. But however if they believe they actor has been in films they did not enjoy then they would lose many viewers.

Is there information about the director of the film?

The trailer provides information on the director as the director (Plan B) name is provided. Also the cross promotion of plan b music in the background lets the viewers know it is the directors music. Also Plan B the director is in the trailer as they provide parts of his music video during the trailer.  This was done to promote his music career as well as his directing career. Also this was done as if the audience knew about Plan B before and listened to his music they would then watch his film, as his target audience is the same age as his fan base. This would then enable him to attract more viewers to his film.

Is there information about the release date?

The trailer provides the release date. However the release date is provided at the end of the trailer and is on screen for about 4 seconds. The release date is also written in bold writing which would stand out to the audience. The release date is provided at the end as it would be the last thing the audience would notice so it would stick in their head. Also the trailer says coming soon this is done in order to let the viewer know that they do not have to wait ages to see the film. This would be provided at the start of the film in order to get the audience to watch the trailer the whole way through.

Is a narrator’s voice-over used?

A narrator’s voice is used in a form of rap in the trailer. This is not usually heard in the trailers. However the person doing the narrator is the actual director of the film (Plan B). He says during the trailer “I am the narrator”. This would connote to the audience that he is the voice of the trailer and the film itself and he is trying to send a story out to the viewers, with a message behind it. You never normally see the narrator doing his own narrator voice on the trailer is this case the cross promotion is used again, as Plan B is rapping during the trailer which would interest and excite the viewers.

How has the genre of the film been represented through characters, setting, lighting, colour, music, camera shots/movement/angles and editing?

The genre of Ill Manors is crime urban teen drama. This is represented through characters as they way they would talk would be the same as a street council kid would talk. This would be in the form on slang. Also the characters are violent and have weapons and drug on them which is a stereotype view of seeing the characters. The setting of the film is in a council estate and the streets which would represent the genre, as the target audience would live in the same kind of environment to the characters. The setting is mostly at night as it would create tension and connote to the audience at when the crime takes place. The lighting of the film is the dark shots would represent the emotion of the characters and the film which was mostly angry, sad and fear. The colour of the costumes used by the characters were dark this is a stereotype view of teenagers. Also one character tells another character he needs to dress dark as it hides the identity of the character. The music during the film relates to genre as it is fast music would relate to the fats pace of the film, to connote action to the viewers. The film was also about violence and crime where the music related to that as it had swearing in it. Also the songs used were angry songs to relate to the mood of the film. The music also used in the film was Plan b own songs, this was used in the form of cross promotion. The camera shots in the film related to the genre as the close up shots were used to show when the characters were scared or upset. Also the establish shots were used to show the setting of the scene would be near an estate or inside an estate. The editing related back to the genre as the fast pace editing connoted to the audience the action and crime taking place in the film. Also the use of fast editing was used to show the many storylines taking place all at once. 

Creating Media: Research and Planning

Creating Media: Research and Planning

Waterloo road

Waterloo Road relates to our intro as it has a similar style of genre. It also relates to our intro as the characters in Waterloo Road are similar to ours. The start of the program starts with a student selling drugs in the school play ground. It also looked like he was the dominant character as everyone looked scared of him. This relates to our film as our main character is a drug dealer. This also relates to our idea as throughout the opening 2 minutes there was non diegetic sound playing. This relates to our intro as we plan to have non diegetic sound during our opening sequence. Also at the end of the opening scene the title Waterloo round appears in bold. This also relates to our intro as we plan to put our name The Bench at the end of our opening scene. We also plan to have it in bold. Also the opening scene uses established shots to show the viewers where it will be set which is a school. However in our intro we decide to show where our opening scene will be set at the end of our intro. The difference is in our intro we plan not to have any sound of characters talking during the intro. Also we do not give away much in our opening sequence about our storyline. Another difference is that we introduce and provide our characters name during the intro.

Misfits

Misfits relates to our opening sequence as it also has a similar genre to our intro. It’s similar to our opening sequence as we attend to introduce our characters in the opening scene and also provide their names. Also there is sound playing in the background which we also plan to do, in order to relate it to the mood of the intro. Another similarity our intro has with misfits is they provide their name at the end of the opening sequence which we also plan to do. Also a difference is between our intro and misfits is that they used the opening sequence to introduce all their characters, however with our opening sequence we show characters in action, whereas misfits just show their characters face with their names. Also the difference between the two intros is that we have sound from our characters speaking, whereas in misfits the characters do not talk. Also another difference between our intro and misfit’s intro is that, misfits do not provide any shots of the setting for their TV series. Also misfits also do not give any idea away off what their storyline would be, whereas our intro will provide some idea of what our storyline will be, but not giving too much away.

Kidulthood

Kidulthood is a film whereas our opening sequence is part of TV show. The similarities between the two are that the genre is very similar and we are going for this type of genre. We are planning to do a opening sequence which would relate to Kidulthood, however Kidulthood contains a lot of swearing which some could say will appeal to the target audience more. A difference between kidulthoods opening sequence and ours is that Kidulthood do not give away their setting, they just show that the main characters are school kids which would attract the younger viewers as it could relate to most of them. Another difference is that the name of the film is not provided after the intro, whereas we will provide that. Kidulthood provides non diegetic sound in their opening sequence to set suspicion and tension. It mostly creates tension when the character is drilling into something which the audience want to know what it is which we later realise is a gun, which would interest viewers to carry on watching. This is one reason why we have gone for a Kidulthood genre it attracts viewers of the younger audience as it was a highly rated movie. Also the movie hooks the viewers with its tension throughout the whole film leaving the viewers wanted to know what is going to happen next. However during the opening sequence of Kidulthood they do not provide the characters names or their original names. Whereas we plan to do that in order to introduce our characters efficiently.

Ill Manors

Ill manors relates to our opening sequence as the storyline is what we are looking to go for, also the characters is what we would like to have in our intro. However the Ill Manors characters swear a lot during the film. The opening to Ill Manors sets shows the viewers part of the setting of the scenes in the film, by using establishing shots. They also show shots of the main characters, however they do not give anything away to the viewers on which characters is the most dominant during the film. This then attracts the attention of viewers as they want to know what will be happen and keep them interested.  A difference between our open sequence and Ill Manors is that Ill Manors did not personally introduce all their main characters, however this was because they had too many to introduce. Whereas our intro we will be personally introducing every character. Ill Manors also did not provide their title after the opening sequence this could be because most films do not do that, however in our intro we plan to have our title The Bench in big bold writing. This is because it will enable us to provide mystery to the audience. Also the clothing that the characters use during the entire film is the clothing we will be looking to have our characters wearing. The clothes would be dark clothing, also stereotype clothing of what a teenager would wear if he’s hanging out on the street. This is because it will set the tone and mood for the rest of our TV show.

Ill Manors Research

1. Research all the Institutions involved in the production of Ill Manors. List them with a   summary of what their contribution to the film was.

Directed - Ben Drew known as Plan B. He is a English rapper, singer-songwriter, actor and film director from Forest Gate, London. 

Distributed - Revolver Entertainment – is film Distribution Company. Founded in 1997, the company has operations in both London and Los Angeles.

Studio -

Film London- is the capital's film and media agency - promoting and developing London as a major international film-making and film cultural capital.

BBC Films - is the film-making arm of the BBC. It has produced or co-produced some of the most successful British films of recent years.

2. How much Ill Manors cost to produce (its budget)

The budget for Ill Manors was £100,000.

3. How was Ill Manors funded?

Ill Manors is the 5^th film to be release through Film London Microwave. Established in 2006, Microwave who partnered with BBC Films and supported by Creative Skillset, was the first of its kind and has gone from strength to strength in the past few years. Microwave challenges filmmakers to shoot a film for no more than £120,000 including cash and in-kind support. Creative Skillset’s contribution to the scheme’s crucial training, mentoring and talent development is key to ensuring that the filmmakers have the right support and guidance to achieve.

4. Who is the main distributor for Ill Manors?

Ill Manors main distributor were Revolver Entertainment.

5. What is the target audience for Ill Manors?

I think the target audience would be young adults, I think this because this is plan Bs fan bases average age. I also think the use of language in film is to relate to the younger audience rather than the older. I also think this is targeted at the younger audience as what they are showing in the film is some peoples actual reality life, therefore the younger audience can relate to this more. I also think the target audience for this group would be groups D/E.

6.       How does the trailer for Ill Manors hook audiences into the narrative and pose questions that the film will answer? Identify 3 ways/techniques.

I believe the trailer for ill manors hooks the audience in many ways. The trailer starts by hooking the audience as the whole way through trailer you do not get a true understanding of who the actual main character is. The trailer shows near enough every character however they don’t give away who will be the top man in the film. This then attracts the attention of the viewers as they want to know what happens to who. I think the trailer also does not give the storyline away. As there are so many things happening at once during the film, the trailer then does not give away anything. However the trailer did use the opening and final shot in the trailer. This then interests the viewers. The music used in the trailer is fast throughout the whole trailer. This then creates connotes to the audience that the pace of the film is going to be fast as something will always be happening. The music also creates tension. I also think the camera shots hook the audience into watching the film. I think the trailer used close ups to show the characters emotions. The trailer also used established shots to show the setting of the film. The director Ben Drew (Plan B) used his own song in the trailer in order to hook the audience in.

7.  How was Ill manors promoted?

Ben Drew (Plan B) promoted the film Ill manors by himself. The way he promoted his film was by promoting his single and performing it live for the public notice. On 11 May 2012, Ben Drew (Plan B) premiered the album tracks "Lost My Way" and "Deepest Shame" during a performance on Later with Jools Holland. The official studio version of "Lost My Way" received its first play on BBC Radio 1 on 23 May 2012. It was made available in the form of a lyric video on Youtube later that same evening. On 13 June 2012, Drew performed a live session in the BBC Radio 1Live Lounge.

8. Compare this with a big budget blockbuster. What are the similarities and differences?

Friends with Benefits

The difference between Ill Manors and friends with benefits is that the budget for Ill manors was £100,000 and friends with benefits were given $34 million. Therefore that enables friends with benefits to be able to hire out better scenes than Ill Manors. Also it enabled them to get better actors who are better known and will attract more attention in the media. Also by friends with benefits been given more money to spend they are also enable to hire better directors. Whereas ill manors was put together and everything was done by one person Ben Drew (Plan B). Another difference between the two was, that friends with benefits were able to promote more as they were given enough money to promote. Whereas Ill Manors had the same person director and promoting himself which was Plan B. Therefore Plan B had to rely on his own fans to promote his film. This would be mostly done through social networking. I believe with the money Ill manors were given to make their film and promote with I think they done a very good job. However if they were given more funding I believe Plan B could of made the film better, or he could of gone over the top as he would have had too much funding. Therefore the small funding could also have benefited him, as he may off also changed the storyline if he had more funding which could of backfired. 

9. How does the trailer for Ill Manors balance plot and spectacle?

Ill Manors trailer balanced plot and spectacle with certain parts in the trailer sticking in the minds of the viewers and wanting them to know what happens next. The trailer catches the eye of the audience with the camera shots used to show the emotion of the characters. The trailer suggests to us that there are many characters in the film, however we do not know who is the most dominant character and who survives the whole way. The trailer also gives us an idea of the storyline. The trailer also gives us an idea of the setting of the film.

10.Think about the certificate of Ill Manors (18 certificate). Research film certification and outline what is deemed acceptable for this certificate and 18 certificate, what is the difference to a 15 certificate and 18 certificate?

Until recently, 18 certificate films could not contain an actual sex acts. The R18 certificate was created to allow the sale of these films in sex shops.  Although the BBFC allowed pretend sex scenes in 18 certificate films, actual sexual acts were still not allowed to be depicted in 18 certificate films until recently.

The acceptable for a 15 certificate films would be the following.

The work as a whole must not endorse discriminatory language or behaviour.

Drug taking may be shown but the film as a whole must not promote or encourage drug misuse. Promotions of drugs which are easy to obtain are unlikely to be allowed.

Strong threat and menace are permitted unless sadistic or sexualised.

Dangerous behaviour (for example, hanging, suicide and self-harming) can be allowed provided the detail of such is low so that it can not create too much of an impression of the viewer. Abuse of weapons which are easily obtained will not be tolerated.

Frequent use of strong language can be permitted, although very strong language needs to be restricted and would have to be seen as reasonable in the context. Frequent usage of very strong language would be seldom allowed.

Nudity in a sexual content must be restricted however nudity in a non-sexual content does not

Sexual activity without strong detail would most likely to be allowed. Some strong sexual references may be allowed to, but very strong ones may not, unless used within reason. Sexual acts or references with the intention of causing arousal are not likely to be permitted.

As long as the film is appropriate for 15 year olds, no certain themes are prohibited.

Violence may be strong but should not dwell on the infliction of pain or injury. The strongest gory images are unlikely to be acceptable. The same applies to references. Any sexual violence should be discreet and be strongly justified.



Preliminary Exercise Evaluation

Preliminary Exercise Evaluation

The storyboard helped us in creating our final product in many ways. One of the ways it helped us was we was able to have a group discussing and write down all the scenes we were going to shoot, also the timing of the shots and the shots we were planning to use. This helped us as we were able to pre plan what we was going to do which saved us a lot of time, then having to plan what we were going to be doing on the stop. However we did make slight changes to what we wrote on our storyboard, however they were minor changes which we thought would fit better for our preliminary exercise or to fit the time we were given. What I would do differently next time would be take more time on planning before we start filming. My group including me were too excited to film so we just used the first idea that came to our head and put it on paper and then when filming, we later on realised this and hoped our storyline was effective, which in the end it was. Therefore I think we rushed our planning stage. I would also take more time and film a shot more than once. This is because I believe the slightest error could ruin the whole project. Also by filming a shot more then once it gives you more of a variety to film with. I would also film shots in more than one angle, I would try and film a shot in 3 or 4 different angles this is because when it comes to editing it will also give us a more of a variety of shots to work with, also if we think a certain shot would look better from a different angle we would have already covered it. 

Our weaknesses for the preliminary exercise were, we did not take enough time in planning our project. I think we rushed our storyboard as we wanted to start filming. However we did take some time in thinking and planning what we were going to do, but just not enough time. I also think we did not spend enough time on filming. I believe this as we did not film shots as many times as we should of which we later regretted. I also think we should of filmed a shot from more then one angle, this is because we would have had more of a variety of shots when editing, however as we did not do that we were stuck with the shots we had. Our overall downfall when it came to filming and pre production was we rushed the process. I also think another one of our weaknesses was our prop selection, which would relate to mise en scene I think we used inappropriate props that took the attention away from the audience and were not effect or needed in the shot. So for next time id select the right props and also not have that many props in a shot, as it takes the audience attention away. 

I think one of our strength is that we used good camera movement and used the correct shots to make it effective. I also think we used good camera shots to show the dramatic tension and the emotions in the film. I also think we stayed in character; Stefan created a good shot of him looking at the window which creating tension. I also think we used sound well as it added to the tension of the clip. I also think we created attention on detail with the close up shots. Finally I think the editing pace and putting all the shots together was done well. Overall I think we conducted our preliminary exercise well. However our main objective for next time would be to work on our pre planning more and take more time with it. Also take more than one shot and from more than one angle.

Mr Halsey



Initial Task

I am working with Harvey and Stephan, we are creating a teen drama. it will be based around Misfits, Waterloo Road and Fresh Meat. We came up with the name The Bench.

Psychographics

Succeeder

Blackberry 9900 advert

This advert would relate to the succeeders as this group would normally be high class and management material. Therefore I think this advert would relate to them as blackberry is used by all business men as it gives them esurience knowing they have the latest smart phone. This would also suite them as succeeders choose brands that are well known, therefore they would choose blackberry as they are one of the leading phone companies. 

Mainstream

Marks & Spencer

This group would want to seek domestic, conformist, conventional and sentimental. This group would normally be the largest group as there are many people who do not want to take risks. This group would normal be filled with rich people who do not shop at your everyday popular supermarkets. This group could also contain people who want to be seen as high class, and want to be seen as better than others. These people would also avoid confrontation with others and stay away from trouble.

Resigned

Nokia

This group would contain people who would be Rigid, strict, authoritarian and have chauvinist values. This group would be inspired by the past and would follow tradition. This group of people would normally contain the older generation. They would normally stick to a brand they can trust and have relied on in the past many of times. They would suit this advert as Nokia is one of the oldest phone brands. Therefore them not trying new brands as they want to be safe and stay with the one they can trust.

Reformer

D&G

The reformers group would contain people who seek Freedom from restriction, personal growth and social awareness. These people would have attended higher education, therefore searching for products of a high quality. I believe this advert would fit this group as this group of people would want high quality products as they also do not look at finding a cheaper priced product. Also D&G is seen to be a high class brand which many people adore therefore being right for this group. This group would also search for products that are in trend at that time.

Explorer

Kim Kardashian Perfume

 

The explorer group would contain people who would want to be this first to discovery a product. This group would be usually contain the younger generation, this is because they want to be the first to set a trend. This advert would also relate to this group as the younger generation to seek discovery of a new product as there is also a competition between this group.

Aspirer

Hollister

The group would want to seek materialistic, acquisitive, affiliative and oriented to extrinsics. The group would also buy products demanding on the brands image and appearance to others. This group would also go for products on how popular they are. This group is normally associated with the younger generation. I believe this advert would fit this group as Hollister is seen to be a popular brand, also many of the younger generation would shop at Hollister.

Strugglers

KFC

 

This group would contain people who are Heavy consumers of alcohol, eat junk food regularly and buy lottery tickets weekly. I think this advert would relate to this group; however the advert shows a family barging price for junk food, KFC also sells junk food at a cheap price.



Adverts

Rolls-Royce

  I think this advert is targeted at both males and females. I believe this as in the advert it shows both male and females getting into the car as they own it. Also the gender of attraction of a car would be decided on who would be driving the it, however in this case whoever owns this type of car would have initially have a driver. Furthermore I do believe this advert is targeted at the wealthier society.

Rolex

 I think this advert for Rolex is more targeted at men than women. This is because men are generally more interested in wearing watches than women. This is also targeted at the wealthier people as Rolex watches are very expensive. Rolex have also targeted tennis fans as they believe there are many people who are going to watch Wimbledon therefore attracting them more customers. They also may believe that the wealthier society will be attending the event.    

Carlton Draught

I think this beer advert is more targeted at men than women, this is because beer is seen to be more of a mans drink. You will also see this being represented in TV programmes when characters going into pubs you do not see women drinking beer. The moving image also connotes to the audience how important beer is to men as they are determined not to drop it.

 Andrex

I think this advert could be targeted at both men and women. I think this because as they both uses toilet role and want to find the right one for them. However I think this advert is targeted more at women than men as women normally do the shopping. They also try and find the best products. Whereas men are seen to just buy the first product they notice.

Lynx

I think this advert is targeted more at men than women. I think this because Lynx makes products more for men. I also think the moving image is targeted at men as it is connoting to the audience that if you use Lynx you will be attractive.

Cigarettes

                                                                              

I think this advert is targeted more at men than women. I think this because it shows two men smoking while their wife’s are doing the chores. I also think this advert is targeted at men as they represent smoking to be a mans activity. Also this advert is targeted at males rather than females as it is known fact that more men smoke than women.

Hi-fi System

I think that this advert targeted more at men than women. I think this advert is targeted more at men than women as men are more interested in their surround sound systems. I also think this is targeted at men as the colouring of the advert is black and blue which is seen to be more male colours.

Dyson

This advert is targeted at women as it is a household cleaning device which is generally associated with women. I believe this advert is targeted at women, as women are shown to be the ones in relationships who clean and cook while men go to work. I also believe it is targeted at women as in the moving image the main character is female.

Write The Future (Nike)

I think this advert is targeted more at men than women. I believe this because football is more associated with males rather than females. I also think that this advert is targeted at males as there were mostly male characters in the advert. I also believe this advert is targeted at football fans as Nike want them to purchase their products.

Playstation Move

I think that advert is targeted at both men and women. Whereas the Playstation 3 overall is targeted more at males, the Playstation move is targeted at both male and females as it a way to exercise. It also connotes in the moving image that it is targeted at both males and females as the two main characters are male and female. Furthermore I believe that it is targeted more at the younger audience as they are more likely to use it as they have more time and energy.

British Airways

I think this advert is targeted at both men and women. However I also believe this advert is targeted more at families. I believe this as families would be the ideal target market for British Airways as they would be the ones who mostly go on holiday. I also think the use of the female airhosts is used to attract more male customers; who would mainly be business men. I also believe that the music sends a calm vibe out which could be targeted at the female audience as they are worried more about being relaxed during a flight.