Psychographics

Succeeder

Blackberry 9900 advert

This advert would relate to the succeeders as this group would normally be high class and management material. Therefore I think this advert would relate to them as blackberry is used by all business men as it gives them esurience knowing they have the latest smart phone. This would also suite them as succeeders choose brands that are well known, therefore they would choose blackberry as they are one of the leading phone companies. 

Mainstream

Marks & Spencer

This group would want to seek domestic, conformist, conventional and sentimental. This group would normally be the largest group as there are many people who do not want to take risks. This group would normal be filled with rich people who do not shop at your everyday popular supermarkets. This group could also contain people who want to be seen as high class, and want to be seen as better than others. These people would also avoid confrontation with others and stay away from trouble.

Resigned

Nokia

This group would contain people who would be Rigid, strict, authoritarian and have chauvinist values. This group would be inspired by the past and would follow tradition. This group of people would normally contain the older generation. They would normally stick to a brand they can trust and have relied on in the past many of times. They would suit this advert as Nokia is one of the oldest phone brands. Therefore them not trying new brands as they want to be safe and stay with the one they can trust.

Reformer

D&G

The reformers group would contain people who seek Freedom from restriction, personal growth and social awareness. These people would have attended higher education, therefore searching for products of a high quality. I believe this advert would fit this group as this group of people would want high quality products as they also do not look at finding a cheaper priced product. Also D&G is seen to be a high class brand which many people adore therefore being right for this group. This group would also search for products that are in trend at that time.

Explorer

Kim Kardashian Perfume

 

The explorer group would contain people who would want to be this first to discovery a product. This group would be usually contain the younger generation, this is because they want to be the first to set a trend. This advert would also relate to this group as the younger generation to seek discovery of a new product as there is also a competition between this group.

Aspirer

Hollister

The group would want to seek materialistic, acquisitive, affiliative and oriented to extrinsics. The group would also buy products demanding on the brands image and appearance to others. This group would also go for products on how popular they are. This group is normally associated with the younger generation. I believe this advert would fit this group as Hollister is seen to be a popular brand, also many of the younger generation would shop at Hollister.

Strugglers

KFC

 

This group would contain people who are Heavy consumers of alcohol, eat junk food regularly and buy lottery tickets weekly. I think this advert would relate to this group; however the advert shows a family barging price for junk food, KFC also sells junk food at a cheap price.