Ill Manors Target Audience

I think the target audience would vary this is because of the promotions and the beliefs of why he created the film. I think this would be targeted at ages from 13-24 this is because they would be able to relate to the film more as they would know people who have experienced the form of life in the film. also they may know someone who has gone through what the life of someone in the film, and believes the issue needs to be dealt with sooner rather than later. this film would represent the working class people therefore would come under the C2DE. this film is most likely to be targeted at males as they would are more likely to relate to this kind of life. Also most of there main characters are males therefore attracting more male audiences. this would be targeted at young audiences who seek attention,  this is because they seek attention therefore the characters in the film are how they are as they were never given love by their parents when they were young, therefore they would act in this way as they want to seek attention for to make up for the attention they were not given when they were young. This would be targeted also as mainstreamer, this is because they would turn to this life shown in the film in order to make their life better. this is because they want to fit into so they are either not bullied or that the only life to keep them alive.

TV Channels

E4 

E4 is a British television channel, it was launched by channel 4 on 18 January 2001. The "E" stands for entertainment. The channel is mainly aimed at 15–35 old. The channels includes shows such as The Cleveland Show,  Desperate Housewives, How I Met Your Mother,90210, One Tree Hill, Ugly Betty, Scrubs and The Big Bang Theory. The channel also includes British shows such as Misfits,  Hollyoaks, Skins, The Inbetweeners and Made in Chelsea. E4 is used to broadcast shows up to one week ahead of their Channel 4 broadcasts. Its most successful broadcast to date was on 11 October 2010 when an episode of The Inbetweeners which had over 3.7 million viewers.

BBC

BBC Three is a television channel created and owned by the BBC. The channels target audience is from 16–34 year olds. The purpose of the channel is to provide "innovative" content to younger audiences, focusing on new and younger talent. The channel airs their programs from 19:00 to around 05:00 every night. BBC covers all genres from current affairs, to drama, to comedy to animation.

These TV channels would suit our style of genre as, the target market we are aiming at is mostly teenagers, and therefore these programs would suit us as our target market would be on these TV programs. These programs also show all out genres for example E4 shows misfits and BBC three show shows like kidulthood. This would then relate to our shows as we are planning to use the same genre. This would then benefit us as these shows are successful we would hope to be able to catch the audience’s attention. 

Plan B Collage

Focus Group

Focus Group

Seems different, I would like to check out the first episode if it’s good I would carry on watching it.

I like that they involved twitter to get involved with the younger audience,

Sounds really good, I would watch it, it takes place at a bench all the time, like friends are always at a café but theirs is a bench.

So it works in terms of the location? Nice.

I like that there’s 3 characters so you can keep up with them, but there’s no female characters which I’m not interested in so I can’t really relate to it. But if they do add female characters, yeah I will tune in.

I don’t know anything about the storyline they just said that the concept…

I like the whole concept but I think the whole thing is targeted mostly towards males instead of females.

I think the ideas really good but the names kind of boring because the names something that grabs the audience’s attention but the bench it kind of, boring you know  Like ‘the bench’ what’s that?

If you had a more exciting name I think it’d be better and urm if you had females as well because there are only males, I think unless the females found the men attractive but otherwise more females would be better

I not sure if I’d watch it because if it’s just about three boys then I wouldn’t as I would want to see more females characters.

Yeah I like it I would watch it but are you going for like a comedy or something?

Cause I don’t know if it would be successful if you can’t swear.

I think hargio’s point is a good one.

Well I don’t know enough about the show to know whether I would watch it I mean you haven’t even explained what it’s about or even the characters names.

We learnt a lot from the focus group as it helped us in improving our idea and our final project. we was told that it would be a good idea to add a female character. I think this is good, however this will be done later on in the series as we do not want to introduce too many characters at once, as this would give away the storyline. We also learnt that the class believed that our TV show is targeted at only male and does not have a female audience. I believe this is incorrect as the genre we are going for contains a female audience as well as a male audience, for example Kiduthood has a wide female audience and also contained mainly of male characters. However I believe once we introduce our female characters we will gain more female viewing. During the focus group it came across that our name seemed quite boring. I believe that this name suites the concept of our idea, as the focus group did not understand where we was coming from, as they do not know why we have named the TV show the bench. Furthermore they will later find out what the meaning of the bench is as the TV show progress. as the TV show goes in the audience will then come to an understand of why we named the TV show the bench as it will be an obvious answer. We had more than one negative comment about no female characters, therefore I believe we should of stated in our focus group that we are going to introduce female characters later on later on. I believe that it is possible to make this TV show successful because other pre watershed TV shows, such as Waterloo Road and Eastenders have done this with success. We will aim to use mise en scene and camera shots to make the first 2 minutes to hook viewers. This will then make the viewer want to carry on watching the rest of the series. This would be done by giving an hint to the characters’ lives but not giving too much away, of any of the narrative.

Ill Manors Tedx lecture Website

Ill Manors Tedx lecture Website

Plan Bs beliefs are what he states in the title of his lecture, find out what kids are good at. It will change their lives. Plan B believes that just because a child comes from a certain background and environment does not mean they have no talent what so ever. Plan B also believes that no one wants to take chances on a council child, as they automatically down grade them as human beings. He believes are by someone taking interest in these kids you can learn a lot from them and who they are as people. From there you will understand their talents and put them to some use which would benefit everyone.

Plan B views towards politics are more negative than positive. This is because Plan B believes where he comes from the politics not treating them well and is always bad mouthing them. David Cameron created a campaign called “hug a hoodie” which was later on forget about as he believes he was just saying that to get publicity. Plan B also mentions this in the Ill Manors song, “hug a hoodie", wait don’t you might get robbed.” Plan b is connoting to the audience that just because someone wears a hoodie does not mean they are going to too bad. Plan B believes the politicians have labelled anyone who wears a hoodie as “Chav”. Plan b also believes the word chav as been used wrongly to label and target at council kids.

Plan Bs values are music and rappers that he has never met before in his life and will most likely never meet, however he followers in their footsteps. This is because he believes the Government has never given his kind of people a chance in life, which would be the council estate kids. He was kicked out of school when he was in year 10 and was sent to a place where he could relate to the other kids there as they were there for the same reason, also they all listen and followed the same rappers. He also believes that council upbringings are misunderstood and have never had that parent model in their lives, therefore they have never had a role model to put them on track. This is why Plan B wants to fit into this slot by being a role model to these misunderstood kids and show them that there is more to life then just violence.

I think the audience for Plan Bs lecture would be, class A/B this would be the class that is educated. I believe this would be the target audience as to understand the true meaning behind Plan Bs lectures you would need to want to have an interest in what he is talking about. Therefore I believe this would be the right class as they had patience and also the right mind into understand and taking up what Plan B is offering. I believe this would be a lecture for the Succeeder as they would have gone through university as would have a high standard and have an education. They would also be interested in learning about other people beliefs and would be extra interested in Plan Bs lecture, as it would have been the first time they would off heard of this topic. I also believe this is a lecture for the explorers as they would want to be the first to hear about this topic. This is because Plan B is the first person to raise this matter so high that it is being listened and understand by more and many people. As the explorers want to be the first onto this topic and to understand it they would attend the lecture. From there they would take up this topic and build on it.

Plan Bs views on the media are negative as he believes they twist every story and only write and publish what they want whether it is downgrading someone. Plan Bs also believes that the media have a negative view on the council estate kids. They believe that they are out to course danger and are also using weapons. Plan B states in his lecture that he was approached by a group of young lads who wanted him of their “ends”, Plan B then said he was about to get knocked out by these teenagers, however he then got saved by a group of lads who brushed aside these teenagers. He then reported this to the media who still managed to twist the story and not mention how he was saved, and it was just said that there was a fight. This is why Plan B believes the media only care about what they think will sell whether it destroying someone’s life.

When you enter the Ill Manors website it catches you attention as, the layout is very unique. The website contains the characters faces in the background and the display of the trailer as soon as you get into the website. The website also contains their Facebook and Twitter links which will enables the audience to keep up with the film through social network. The Website also contains videos of the making of Ill Manors. This attracts interest as audience will see the setting of the Ill Manors and also see how it is being made. The website also provides links to where the DVD can be purchased from and in what forms. I believe the strongest part of the website is the links, which provides the audience with quotes and views celebrities and famous people have on the film. I believe if someone sees someone they look up to praising the film they will watch it as they look up to them. The website also using synergy (cross promotion) to advertise the Ill Manors album. There is a link of the website providing the album and where is can be purchased from. Plan B is promoting not only his film on the website but also his music.

Plan Bs lecture can relate to the theory of moral panic as, the moral panic theory states that the media is brainwashing the audience into believing that teenagers are a threat to the society. This is done by demolishing the youth by exaggerating on stories when published in the media. For example when the riots took place last year the media labelled the blame at the teenagers but not providing the full story. Which was the teenagers putting a stand of all the community centres being closed down. The media also stated that the government should come down harsher on these teens by placing stricter punishment. Teenagers then got sent to prison for 6 months just for stealing a mars bar. 

Broadcast – DVD

The website provides a link which tells you where you can purchase the DVD from. This would be useful as if someone enjoys the film they then have a chance to find where they can purchase it from. It will also be effective as if their DVD sales high it will show that their film was a success.

Print - Characters

The website provides the characters names and a picture of them. This is effective as it gives the audience a chance to get to know the characters. If the audience know the characters have been in films that have been successful before they will then watch the film. it also gives the audience a chance to understand the role of the characters in the film.

E-media – Trailer

As soon as you enter the website you come across the Ill Manors trailer. This is effective as it gives the audience a chance to find out vital information about the film. It provides the audience with the release date and also the important settings of the film. The trailer also gives the audience a chance to find out which characters are who and briefly what their part will be in the film. By having the trailer at the start of the website it is the first thing the audience will notice therefore catch their attention. They will then watch the trailer and hopefully like it and then watch the film. Which they then may like a purchase the DVD. This would then make Ill Manors money and also establish them. 

Print

http://www.timeout.com/london/feature/2713/ben-drew-aka-plan-b-interview

Plan B conducted a magazine interview on Ill Manors explaining where he has come from and his past. he explains about his past and how he was treated and left by his dad at a young age. This is effective as he is explaining to the audience how can relate to the council kids in his film as he was one of them, so therefore he knows how they are feeling to be undermined by the media all the time. He also explains why the children are like what they are as they have no parent love and guidance to follow in. This is useful in promoting the film because if someone sees that the person who has made a director the movie has been in the characters situation, they are more likely to watch the film as they know it will be about reality and the truth.

Broadcast (talk show)

Plan B featured on Jonathan Ross talk show in order to talk about the ill Manors album and film. This is effective as Plan B is talking about the riots. He is explaining that these kids are the way they are because they have never been shown love by their parents, or their parents have left them and a young age. he also states that the media are always negative towards these kids steriotyping them as "chavs" therefore when the public read this they believe it and then see them as that. This is useful in the release of the film as Plan B is saying that these kids are the reason he has made the film Ill Manors. Also that due to the riots he also decided to create this film. 

Ill Manors (Twitter and Facebook page) 

Ill Manors has its own Facebook and twitter page in order to let their target audience keep up with their updates. By using this it will enable them to update their target audience. This is good as their target audience will spend most of their time on social networking sites as it is the best way to communicate with them. This is also effective as if the public see that this is famous on the social networking site they will then look into it and maybe even watch it. This is useful for the movie as it will attract many people. Also if someone only knew about the album or just the film, they are then able to come across the other this will then be useful for them. Also this is effective for Plan B as it is the best way to advertise as it will boost up their sales. Also most advertisement is done through social networking sites as the internet is now the main source for advertisement. 

Awards 

Ill manors received a Mobo award for the Ill Manors song itself. this would be good for promoting the film as it gives Plan B the chance to address everyone and talk about the film. Also if someone likes the Ill Manors song they would then think of watching the film. Also if they enjoy the theme of the song they would then be interested in finding out what the movie will hold. By Plan B winning a Mobo award it would establish him more as a artist, from here he would then be trusted when it comes to film making as he would be taken more serious. This would be effective for Plan B as he would then receive more offers for when creating his next film or sound track. 

Magazine interview for shortlist.com 

"My songs are about real life" 

Plan B conducts an interview which he talks about issues that concern him and the only way to get through to people is by conducting them through music. He brings up issues that he believes are keep away and are not dealt with the way they should be. That is why he created Ill Manors in order to build awareness of why trouble kids are how they are. This would be useful for Plan B in the release of his movie as it would let people know that it is about a real life situation, and how he has been where all these kids have so he knows what it is like to be treated in a certain way. Therefore this would attract viewers as they would know it is based on reality, therefore making them interested in the matter. This would be effective for Plan B as the public would know that he is creating films about situations that happen all the time. This would then make him be seen as a real artist therefore attract more viewers and also fans. 

I Tunes Download 

Ill Manors soundtrack is available for download on the I tunes site. This also enables Ill Manors to climb the I tunes chart. This is useful for the release of Ill Manors as it would enable them to get noticed and also enables fans to be able to download the track therefore increasing the ratings of Ill Manors. This is also effective for the release of the film as once someone notices the sound track and like it they would then be interested in watching the film. 

Mr Bush