Lynx advert
An internet ad campaign for Lynx deodorant, featuring model
and reality TV star Lucy Pinder, has been banned for many offences objectifying
women. The lynx advert received 10 complaints to the Advertising Standards
Authority. The ASA received a further 113 complaints about a Lynx poster
campaign.
The advert included her washing a car, jogging and playing
with a light sabre. The advert also used quotes that were seen to object women
for example, “What will she do to make you lose control?", "Play with
Lucy" and "Put premature perspiration to the test". These quotes
were seen to be disrespectful towards women.
The advert featured a woman standing underneath an outdoor
shower on a beach wearing bikini bottoms while holding an undone top against
her breasts. The poster then quoted, "The cleaner you are the dirtier you
get". The public also believe by it being run on their website it was too
easily able to be viewed by children.
The ASA final quote, "We considered that the suggestive
nature of the image and the strong innuendo were not acceptable for public
display where they might be seen by children and concluded that the poster was
irresponsible on this point."
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