Slide 1

How does the industry promote the film to audiences using:

Print media?

This article promotes the film to the audience in many ways. One way they did this was by the use of celebrities talking about Ill Manors and what they think of the beliefs of Plan B. the article using urban artist such as Tinchy Stryder and Lethal Bizzle, this would be effective as these artist would be in the same industry as Plan B as they are also part of the same genre of music. The interview tells us that what they think of Ill Manors and how effective it will be on the issues Plan B is trying to preach.

There is also a quote in here from Golde, “He’s captured it for kids like me, who grew up in care system, when the street was your father which was normal your abusive father” this quote sums up what message Plan B is trying to send out and make wary. Plan B created this film to show what it is like to be a care home kid or a kid who is always on the road, as he was one of them when he was younger. He wants to show just because you come from a certain background does not mean you do not have any qualities or talents.

This quote also says that these kids are without father figures in their lives therefore turn to the street as they have not had much guidance. This is what Plan B is the message Plan B is trying to send that the street is not the place for anyone as it will only lead you into a cold lonely death. Due to this Plan B created Ill Manors to become a father figure to these kids who have not had it in life.

Broadcasting media (TV/DVD/Radio)?

The way the characters are represented on the DVD of Ill Manors is, the main character of the film is on the cover of Ill Manors which then does not give away any idea of who the main characters are in Ill Manors. However by placing one character on the cover of Ill Manors it connotes that character into being the main character which all the action happens too. This could be done of purpose as the film has many characters therefore making the audience believe there is only one. Also the use of the gun connotes to the audience that the weapon will play a significant part in the film. 

E Media?

Ill Manors is promoted through e media by the use of Facebook and Twitter. Ill Manors provide pages which enable you to find out how you can watch or purchase Ill Manors. It also provides you with information about the film and also pictures to go with it. It also provides you information on the actor’s directors of the film and who was involved in the production of the film.

What are the key issues taking place in each platform?

The issues in the platforms are, that print media is not instant to find and is also not free like E Media. In order to find a print ad you have to purchase a magazine or a newspaper in order to find it. Therefore taking longer to find, making the target market go out of their way. This would be a problem as the audience would have to go out and search for something containing the print ad, as with e media all they would have to do is search for it on the internet.

TV scheduling is becoming less relevant as the audience are able to change the times they watch their shows due to being able to records shows, with sky+. This could help in getting more views on shows. However once someone has recorded a show they are able to watch it over and over, therefore not having to buy the DVD.

TV channels are now getting put into competition by online sites such as YouTube. This is because movies are uploaded and are able to be watched for free and also at any time. Also YouTube provides HD quality which could make it better than watching it on TV. The audience can plug their laptop into the TV with the movie playing therefore making it just like watching it from the TV or on a DVD.

The issues with e media are it is hard to privacy so therefore people could be provided with the wrong information which would then cause problems. However the amount of people using social networking is increase more by the day which would then encourage people to promote more using e media as it would attract more attention to them. Also when something is search on the internet it would straight away provide the social networking page as that is now the main source of promoting. This is because it is free to promote on and also to view.

How is each platform responding and adapting to these issues and changes?

Each platform would respond to these changes as, print media would wasn't be seen by the older audiences who would read more newspapers than the younger audience. However some of the younger audience read magazines but not as much as they used too. The way to respond to this would be making the print ads also available online which would mostly benefit the younger audience which would be their main audience.

By the changing in technology and TV schedules being changed due to Sky+ and the audience being able to record shows and watch them later. In response to this films would be placed more on TV as it would be a way for the audience to notice to film, as they would be able to watch it at any time, this would then able the movie to get more views. This would mostly be done for the audience who go to work or students who have school work to do at the time of the showing.

The change in e media becoming more effective in promoting would benefit many people. One being the film promoters, this is because it would enable them to promote their film more effectively as they know their target audience would view their social networking sites regularly therefore noticing the film promotion. It would also benefit them as it would be a free way too advertise. It would also benefit the target market as it would be a free way for them to find out information on something that interests them. Furthermore this would benefit the younger audience more rather than the older, as the younger audience would be involved in e media more. Whereas the older audience would still prefer to find their information elsewhere, such as a newspaper.