Slide 3

Who are the film’s target audience(s) and how do you know?

 How is the film promoted to its target audience(s) through:

Print?

Ill Manors is promoting through print advertisements, this is done by presenting the relevant information to its target audience. The information that is stated in bold on the advert is, the release date which is presented in the centre of the poster and is in bold capitals. The poster also presents the directors name in bold capitals, this would attract the target market as if they know who Den Drew (Plan B) is they would then decide to take interest and watch the film. The print ad also contains quotes from celebrities about the film, this would interest the target market as if someone they look up too has praised the film they would then want to watch the film as they would believe they have the same interests has that person. The poster also contains one character from the film which connotes that he has a big effect in the film. The poster also shows a gun which connotes to the audience that the gun plays a significant role in the film.  

Broadcasting (TV/Radio/DVD)?

Ill Manors was promoting on Jonathan Ross TV show. Plan B used a highly rated and watched TV show in promoting his movie Ill Manors. He goes onto this show and explains what inspired him in creating the movie and what he wants to gain from it. He states that the main reason he decided on releasing this movie was due to the causes of the riots. He believes that the media were quick to put the blame on the today’s youth before even looking into the matter. He believes that the media does not show the true story and only choose what they believe will sell and what will brainwash people into believe what they want. He created Ill Manors to show the true story on why the street kids are who they are and reasons for this. The main reason for this was the kids not having a parent figure in life to show them the right way. Furthermore he also states that no one wants to take chances on these kids as they do not believe they can contain any talent what so ever.

E media?

Ill Manors is promoted through social networking sites. Ill Manors website contains a link which takes you to their social networking site. The social networking site contains exclusive updates and competitions where the target markets are able to interact and feel a part of Ill Manors. This would be effective as most of Ill Manors target market would be involved in social networking sites, therefore they are able to notice the updates and the competitions which would then encourage them to watch Ill Manors. This would also increase the fan base of Plan Bs music as if he is able to get a wide fan base for Ill Manors they would then look into Plan B and notice he is an artist, from there they would not only watch Ill manors but also listen to his music.

  Now look at each platform individually:

What type of audience does the platform reach?

The print advertisement is trying to reach their entire target audience this is because the print advertisement would be placed on bus stops, build boards and magazines, therefore attracting the attention of more than one part of their target audience. The placing of the print advertisement on build boards and bus stops would be done to attract the attention of people who are working. This is done as they would be able to notice the print advertisement on the way to work or on their way back. The use of placing the print advertisement in magazines is done to attract the attention of the younger audience. This is done as the younger audience are more likely to read magazines, therefore coming across this print ad and then attracting their attention.

The broadcasting would be done to attract both the older and younger audience. This is because the older audience would watch a lot of TV as they would be at home for a most of the day. Furthermore they would come across an interview from someone involved in the film which once they watch the interview they would then be interested in watching the film. The broadcasting could also interest the younger audience as they would watch talk shows such as Jonathon Ross they would then see an interview on their from Plan B, once they watch the interview they would then be interested in watching the film.

E media would interest the younger audience, this is because the younger audience spend most their time on social networking sites, therefore once they see the updates and the competitions that Ill Manors are providing they would then feel a part of the film, which would encourage them to watch it. 

Who are the producers aiming to appeal to through this platform and how are they doing it?

The print advertisement is aimed by the producers at their target market overall. They would do this as it would be a way to attract the interest and attention of someone who is passing by. This would be done as it would be a way to provide brief information about the film to their target market, which the producers would then hope they would research more into the film.

Broadcasting would be done also to appeal to all of their target market. This would be done as it is a way for Ill manors to provide information about the film and why it was made, providing the background to the film. This would also be done as it is a way for the producers to promote the film too all kinds of audiences which would then be building on their fan base.

E media is done in order to appeal to the younger audience and make them feel a part of the film. E media would be done so the producers can provide them with updates on the film, for example the release dates and character’s name. They would also provide competitions as it would be a way for them to involve their target market with the film. As they would want to make their target market feel a part of the film, which would then encourage them to watch Ill Manors. 

Does this platform allow audiences to participate or interact with the film? How?

The e media platform would allow the target audience too interact with the film as they would be able to enter competitions relating to Ill manors which would make them apart of the film. E media would also able the audience to interact with the film as they would able to receive updates on the film which would able them to interact with the film.  Broadcasting would able he audience to interact with the film as they would be provided with information on the film and information that they would not receive normally, for example the reason behind the storyline of the film. 

Do audiences play a role in the construction or creation of any the film's promotions or material?

The audience would play a part of promotion of the film as they would be able to promote the film through e media. If someone updates about Ill Manors on their page this would then get noticed by other people using e media which would then benefit Ill Manors. The target market could also be a part in the film as they play a part in the film. Ill manors may recruit their target audience to be a part of the film as a character or someone who plays a part in the background.