Cinematography - Friends With Benefits (2011)

Friends With Benefits (2011)

The second film I have chosen to do is friends with benefits (2011). The genre this film falls under is romance and comedy. The film starts with two long shots of a male character and a female character sitting down on a sofa. The long shot of the male and female characters at the start of the film connotes to the audience that they are the main characters of the film. However they do not show the facial expressions of the two characters to give a hint of the connection between the two characters. This sends a message to the audience that they could either be a romance between the two characters or they are good friends. This keeps the attention of the viewers as they want to find out the relationship between the two characters. The next shot is a point of view shot where the male character is watching the female character walk into another room. After this comes the establishing shot of a city. This is done to show the viewers the setting of the film. The next three shots are long shots of the characters in the bedroom. The consistent use of long shots of the characters in the bedroom connotes to the audience the intense romance between he two, as they are also carrying out sexual activity.  Furthermore the use of point of view shot creates tension between the all the characters in the room. This also creates tension for the audience as they can see he awkward situation the character is in. The facial expressions of the characters are serious which also builds on the tension. Additionally the use of long shot shows the setting of the characters and what they are doing. Also it creates romance between the male and female character as they seem to be happy together. At 0:56 the medium shot brings us back to the bedroom scene. This brings us back the previous shots as this adds to the romance between the two characters as they are happy, therefore them making love. Whereas the use of a high angle shot would normally make the character seem little or have no power. In the case the use of the high angle shot adds to the romance, it also shows the love and connection between the male and female character. From 1:17 the uses of medium close up shows the emotions of the characters; which are happy. This connotes to the audience that the male and female character are definitely in love. This also uses of the medium close up keeps the audience attention, as they do not want anything to break the connection and love the characters have. 

In conclusion I think that friends with benefits was more effective than west from the badlands. This is because friends with benefits used more of a variety of camera shots which created an atmosphere and tension. Whereas west from the badlands used a few camera shots and repeated them on the same characters to create effect. However friends with benefits was just a trailer, I would watch the whole film as it interested me as I wanted to know the full story of the movie. 

Cinematography - West Of The Bad Lands (1940)

West From The Badlands (1940)

The film click I have chosen to do is from west from the badlands (1940). The genre it falls under is action/adventure, drama and western. The scene starts of with a medium shot of the male character. This enables the viewers to get a first impression of the character by the look of him and by his facial expressions, which the character is happy. The character is also smoking a cigarette whilst playing the guitar this could also symbolise to the audience that he is the relaxed character. This also tells the audience that he is one of the main characters in the film. Then from 0:13 to 0:17, the camera then switches to a medium shot of four male characters around a table playing a card game. The facial expressions of all the characters are happy as they seem to be enjoying themselves and are relaxed too. The setting of the click is seemed to be inside some sort of bar where there is karaoke going on. Then from 0:13 the camera switches to a close up on one of the male characters face. This is done to illustrate the emotions on the characters face; the character is happy and relaxed as he is singing and playing cards. This relates back to the last shot as they showed the character as happy and relaxed. Furthermore there is then a long shot of all the characters inside the bar to show what they are doing. It is also gives the shot a cheerful atmosphere as everyone is enjoying each others company. Also there are only men seen in this shot. Subsequently the camera then returns back to the medium shot of the four male characters. From that shot it switches to close up of a different character sat in the circle on the table. This could connote to the audience that the close up of the two of the characters show that they are two of the main characters of the movie. Moreover they are also the two that are facing towards the camera. Throughout the scene there are close up on two of the characters. This connote to the audience that the audience that something bad could happen to them during the movie. However this could also connote that they are the ones with the most power in the film. The camera shot then changes to a close up of the first character shown. This could connote to the audience that he is the mystery man as he is does not talk and is standing smoking a cigarette. 

Top 10 Box Office (Last Week)

Top 10 Box Office (Last Week)

Rank		Title	Weekend	Gross	Weeks
1		Taken 2	£7.38M	£7.38M	1
2		Looper	£1.52M	£5.41M	2
3		Sinister	£1.44M	£1.44M	1
4		The Perks of Being a Wallflower	£828K	£828K	1
5		ParaNorman	£798K	£5.26M	4
6		The Campaign	£389K	£1.68M	2
7		Brave	£305K	£21.6M	10
8		Resident Evil: Retribution	£286K	£1.52M	2
9		Untouchable	£245K	£964K	3
10		Hope Springs	£191K	£3.56M	4

Source: http://www.imdb.com/boxoffice/?region=uk

Top 10 Box Office 2010

Top 10 Box Office 2010

1	Toy Story 3	$415,004,880
2	Alice in Wonderland (2010)	$334,191,110
3	Iron Man 2	$312,433,331
4	The Twilight Saga: Eclipse	$300,531,751
5	Harry Potter and the Deathly Hallows Part 1	$295,983,305
6	Inception	$292,576,195
7	Despicable Me	$251,513,985
8	Shrek Forever After	$238,736,787
9	How to Train Your Dragon	$217,581,231
10	Tangled	$200,821,936

Source: http://boxofficemojo.com/yearly/chart/?yr=2010&p=.htm

Top 10 Box Office 2011

Top 10 Box Ofiice 2011

1	Harry Potter and the Deathly Hallows Part 2	$1,328.1
2	Transformers: Dark of the Moon	$1,123.7
3	Pirates of the Caribbean: On Stranger Tides	$1,043.9
4	The Twilight Saga: Breaking Dawn Part 1	$705.1
5	Mission: Impossible - Ghost Protocol	$694.7
6	Kung Fu Panda 2	$665.7
7	Fast Five	$626.1
8	The Hangover Part II	$581.5
9	The Smurfs	$563.7
10	Cars 2	$559.9

Source: http://boxofficemojo.com/yearly/chart/?view2=worldwide&yr=2011&p=.htm 



Lynx advert

                          

Lynx advert

An internet ad campaign for Lynx deodorant, featuring model and reality TV star Lucy Pinder, has been banned for many offences objectifying women. The lynx advert received 10 complaints to the Advertising Standards Authority. The ASA received a further 113 complaints about a Lynx poster campaign.

The advert included her washing a car, jogging and playing with a light sabre. The advert also used quotes that were seen to object women for example, “What will she do to make you lose control?", "Play with Lucy" and "Put premature perspiration to the test". These quotes were seen to be disrespectful towards women.

The advert featured a woman standing underneath an outdoor shower on a beach wearing bikini bottoms while holding an undone top against her breasts. The poster then quoted, "The cleaner you are the dirtier you get". The public also believe by it being run on their website it was too easily able to be viewed by children.

The ASA final quote, "We considered that the suggestive nature of the image and the strong innuendo were not acceptable for public display where they might be seen by children and concluded that the poster was irresponsible on this point."