Slide 4

How are the characters/starts in the film represented?

E media

The way the characters are represented in the print ad is, one of the main characters in Ill Manors is presented on the cover of the poster, therefore this would connote to the audience the significance of this character in the film. By placing this character in the middle of the poster this would connote to the audience that everything will be based around him in the movie. Also this showing of him holding the gun would connote that it belongs to this character or his actions will relate to this gun later on in the film. The gun would also connote that it may get the character in some sort of trouble.

Broadcast media

The character that are represented in the broadcast media, is Ill Manors director Plan B also played a part in the film as a taxi driver. Plan B discusses the characters as models of real life council kids today. He also explains that the actions they produce in the film are the same reason to why they are like that in reality. The reason he gives is because of lack of opportunity and parent support. He also states that the characters in the film are some what to blame for their actions however the media provides an over exaggerated story, which will not only catch the eyes of the viewers but also make them believe what they want them too. He then tells that the characters he uses in his movie are not highly paid actors, they are just average everyday kids who have not been given the chance to how their skills. By using these characters Plan b wants to bring everyone interest that these council estate kids who are believed to have no talent need to be given the opportunity to showcase what they can do.

E media

The way the characters are represented in e media would be, the characters names would be on e media which they would also provide the characters real names. This would be done as if the target market may of heard of any of the character this would then encourage them to watch the film, as they may of enjoyed the characters last movie. they would also provide movies that characters were in before as if the target market had seen that movie and enjoyed it they would then believe that this movie would also be good therefore encouraging them to watch it. E media would also provide pictures from the film of the characters in order to connote the role the characters have. E media may also provide the characters description in the film as it would be a way for the audience to understand the characters role in the film.

magazine article

This article promotes the film to the audience in many ways. One way they did this was by the use of celebrities talking about Ill Manors and what they think of the beliefs of Plan B. the article using urban artist such as Tinchy Stryder and Lethal Bizzle, this would be effective as these artist would be in the same industry as Plan B as they are also part of the same genre of music. The interview tells us that what they think of Ill Manors and how effective it will be on the issues Plan B is trying to preach.

There is also a cote in here from Golde, “He’s captured it for kids like me, who grew up in care system, when the street was your father which was normal your abusive father” this quote sums up what message Plan B is trying to send out and make wary. Plan B created this film to show what it is like to be a care home kid or a kid who is always on the road, as he was one of them when he was younger. He wants to show just because you come from a certain background does not mean you do not have any qualities or talents.

This quote also says that these kids are without father figures in their lives therefore turn to the street as they have not had much guidance. This is what Plan B is the message Plan B is trying to send that the street is not the place for anyone as it will only lead you into a cold lonely death. Due to this Plan B created Ill Manors to become a father figure to these kids who have not had it in life.

Now look at what values and ideologies are communicated within these representations

The people that are used to communicate with the audience are the characters from the film. This is because the characters in the film can relate to the target market as plan Bas idea for the film is to have characters that are based on reality. The places that would be used are areas where there are council house as this would be back the concept that the real life events that happen and where they would be happening. The ideas that are used in the film is to being back the concept of why the riots happened and what are the reasons these council estate kids are who they are, also why there actions are what they are. This would be because of the lack of opportunities and also lack of a father figure in life who plan b wants to be to the kids out there, which he plans to do through Ill Manors.

The audience are given a chance to represent themselves in ways such as e media, for example twitter. The audience are able to leave comments on the Ill Manors twitter page expressing what they think of the film and also what they think of the characters. This would benefit Ill Manors as they would receive feedback on what they could do better next time, therefore being able to improve on the next movie created by the director.

Now think of how the film communicates with the audience across three platforms

The print ad and e media both represent their main characters on their page. They would mostly how their stars that have the biggest part in the film. This would be done as it would connote to the audience the importance of the character in the film and also, for the audience who have not seen the film before this would make them think what this characters role in the film is. Also what is this characters relationship with the others.

The kind of audience that would watch this film would be ages from 18-30, this is because the film is rated 18 therefore would appeal to these ages, also this film would appeal to this ages as, the issues in the film would interest these people as they would be the ages that would be able to understand the matter. The race wouldn’t be pacific as this film would appeal to all races as the issues that happen in the film relate to all ages. The gender I believe would be more male than female as they would be able to understand the issues better as some of them would be in the same issue and nearly all of them would know someone who faces this issue.

The place where Ill Manors would be set would be London as, the character inside the film would be from there, and therefore in order to bring up the issue of the film they would need to base the setting of the film inside of London. Also the viewers would mostly be from London as they would understand the issue of the film better as they would be around this sort of life, therefore will understand and be able to relate to the issues that are on display. The viewers of this would be in the E category as, most of the viewers would be still in school and have not finished education yet. However A/B category would also relate to this film as, the issues that are in this film would interest the

Slide 3

Who are the film’s target audience(s) and how do you know?

 How is the film promoted to its target audience(s) through:

Print?

Ill Manors is promoting through print advertisements, this is done by presenting the relevant information to its target audience. The information that is stated in bold on the advert is, the release date which is presented in the centre of the poster and is in bold capitals. The poster also presents the directors name in bold capitals, this would attract the target market as if they know who Den Drew (Plan B) is they would then decide to take interest and watch the film. The print ad also contains quotes from celebrities about the film, this would interest the target market as if someone they look up too has praised the film they would then want to watch the film as they would believe they have the same interests has that person. The poster also contains one character from the film which connotes that he has a big effect in the film. The poster also shows a gun which connotes to the audience that the gun plays a significant role in the film.  

Broadcasting (TV/Radio/DVD)?

Ill Manors was promoting on Jonathan Ross TV show. Plan B used a highly rated and watched TV show in promoting his movie Ill Manors. He goes onto this show and explains what inspired him in creating the movie and what he wants to gain from it. He states that the main reason he decided on releasing this movie was due to the causes of the riots. He believes that the media were quick to put the blame on the today’s youth before even looking into the matter. He believes that the media does not show the true story and only choose what they believe will sell and what will brainwash people into believe what they want. He created Ill Manors to show the true story on why the street kids are who they are and reasons for this. The main reason for this was the kids not having a parent figure in life to show them the right way. Furthermore he also states that no one wants to take chances on these kids as they do not believe they can contain any talent what so ever.

E media?

Ill Manors is promoted through social networking sites. Ill Manors website contains a link which takes you to their social networking site. The social networking site contains exclusive updates and competitions where the target markets are able to interact and feel a part of Ill Manors. This would be effective as most of Ill Manors target market would be involved in social networking sites, therefore they are able to notice the updates and the competitions which would then encourage them to watch Ill Manors. This would also increase the fan base of Plan Bs music as if he is able to get a wide fan base for Ill Manors they would then look into Plan B and notice he is an artist, from there they would not only watch Ill manors but also listen to his music.

  Now look at each platform individually:

What type of audience does the platform reach?

The print advertisement is trying to reach their entire target audience this is because the print advertisement would be placed on bus stops, build boards and magazines, therefore attracting the attention of more than one part of their target audience. The placing of the print advertisement on build boards and bus stops would be done to attract the attention of people who are working. This is done as they would be able to notice the print advertisement on the way to work or on their way back. The use of placing the print advertisement in magazines is done to attract the attention of the younger audience. This is done as the younger audience are more likely to read magazines, therefore coming across this print ad and then attracting their attention.

The broadcasting would be done to attract both the older and younger audience. This is because the older audience would watch a lot of TV as they would be at home for a most of the day. Furthermore they would come across an interview from someone involved in the film which once they watch the interview they would then be interested in watching the film. The broadcasting could also interest the younger audience as they would watch talk shows such as Jonathon Ross they would then see an interview on their from Plan B, once they watch the interview they would then be interested in watching the film.

E media would interest the younger audience, this is because the younger audience spend most their time on social networking sites, therefore once they see the updates and the competitions that Ill Manors are providing they would then feel a part of the film, which would encourage them to watch it. 

Who are the producers aiming to appeal to through this platform and how are they doing it?

The print advertisement is aimed by the producers at their target market overall. They would do this as it would be a way to attract the interest and attention of someone who is passing by. This would be done as it would be a way to provide brief information about the film to their target market, which the producers would then hope they would research more into the film.

Broadcasting would be done also to appeal to all of their target market. This would be done as it is a way for Ill manors to provide information about the film and why it was made, providing the background to the film. This would also be done as it is a way for the producers to promote the film too all kinds of audiences which would then be building on their fan base.

E media is done in order to appeal to the younger audience and make them feel a part of the film. E media would be done so the producers can provide them with updates on the film, for example the release dates and character’s name. They would also provide competitions as it would be a way for them to involve their target market with the film. As they would want to make their target market feel a part of the film, which would then encourage them to watch Ill Manors. 

Does this platform allow audiences to participate or interact with the film? How?

The e media platform would allow the target audience too interact with the film as they would be able to enter competitions relating to Ill manors which would make them apart of the film. E media would also able the audience to interact with the film as they would able to receive updates on the film which would able them to interact with the film.  Broadcasting would able he audience to interact with the film as they would be provided with information on the film and information that they would not receive normally, for example the reason behind the storyline of the film. 

Do audiences play a role in the construction or creation of any the film's promotions or material?

The audience would play a part of promotion of the film as they would be able to promote the film through e media. If someone updates about Ill Manors on their page this would then get noticed by other people using e media which would then benefit Ill Manors. The target market could also be a part in the film as they play a part in the film. Ill manors may recruit their target audience to be a part of the film as a character or someone who plays a part in the background. 

Learner Response

Learner Response                                                         5/2/13

1. Import images correctly onto blog 

2. Highlight media keywords (use glossary on macguffin) 

3. refer in detail to psychographics (use macguffin slide)

4. complete all three slides  

Slide 2

Slide 2

The film is promoted through this print ad as it provides pictures of some of the main characters which would make the audience think what are their roles in the film and who are they. The print ad also provides the real names of the characters shown on the advertisement. The print ad also provides quotes which connotes to the audience what the film is going to be about. The print advertisement also shows in bold the release date of the film. This is the most important information for the target audience. The print advertisement also states a couple of times who the director of the film is. This would interest the target audience to watch the film more.

Plan B: 'ill Manors' interview (BBC Radio 1Xtra)

Ben Drew talks to MistaJam about the controversy surrounding his new ill Manors project and the inspiration behind the new single. Ben discusses why he decided to make Ill Manors and what changes he wants to see happening. He talks about how the media talk bad of the youth especially the council estate kids, and how they were blamed for the riots and the real reasons were not shown. He believes the council kids are who they are because of the lack of opportunity and parent guidance in life.

E Media?

Ill Manors is promoted through e media by the use of Facebook and Twitter. Ill Manors provide pages which enable you to find out how you can watch or purchase Ill Manors. It also provides you with information about the film and also pictures to go with it. It also provides you information on the actor’s directors of the film and who was involved in the production of the film.

What type of media language does this platform use?

The print advertisement would do a review of the film which would contain information on the cast which would tell you what their role was in the film and what effective they had. The review would also tell you what certification it is and whether they believe this suits the film. The review would also conduct an interview of the main start of the film or the director. In Ill Manors case it would be Ben Drew as he has an inspiring story to tell in why he created Ill Manors and what changes he wants to make.

The radio and TV side of promotion would offer interviews from the main characters from the film as they would explain their role in the film and also what they think in general of the film, and whether they believe it make changes. The TV side would offer exclusive clips from the movie before its release date which would then encourage the audience more in watching the film.

E media would be the most effective as they would offer, video clips from the film and also the making of the film. They would also offer clips of character in Ill Manors who have appeared in other films. They would also provide blogs where people could provide their views on the film, characters or the director. They would also provide competitions in winning cinema tickets for Ill manors or a chance to win the DVD of Ill Manors.

There are two ways that the radio communication could interact with the audience, one way would be done through talk radio where a cast from the Ill Manor or the director (Ben Drew) would conduct an interview about the movie Ill manors, where as the other radio technique would be a music radio would conduct interviews about the sound Track Ill Manors, which they could have interviews about the sound track.

The print advertisement would be advertised in, tabloid newspapers this is because the target audience of these newspapers would interest Ill Manors target market the most. As this newspaper provides the stories which interest ill Manors target market. The advertisement would also be targeted at major film specialist magazines as, this would be the best chance for Ill manors to get their target market to notice their print ad.

Now think of how the film is promoted across the three platforms?

I believe that Ill manors target audience would be mostly the younger audience. Therefore the best way to communicate with them would be with e media. This is because most of the younger audience are involved in social networking pages and also are regularly checking and updating them. Therefore they would then be able to notice anything to do with Ill manors. Furthermore this is also not only the easiest way but also the cheapest way as it is free for Ill Manors to communicate with their main target market. Hover Ill Manors target audience contains of Politian’s, therefore the bets way to communicate the film to them would be through newspapers such as, the times. This is because they would read these newspapers daily as it would provide them with the information they would need. They would then notice Ill Manors from there taking more interest in the issue. I believe that the platforms would promote the film different to the different target audience that Ill Manors has. I believe to be able to communicate with them you need to find the right platform which relates to that target audience the most. Also you need to find a platform which your target market will  view and follow regularly.

Slide 1

How does the industry promote the film to audiences using:

Print media?

This article promotes the film to the audience in many ways. One way they did this was by the use of celebrities talking about Ill Manors and what they think of the beliefs of Plan B. the article using urban artist such as Tinchy Stryder and Lethal Bizzle, this would be effective as these artist would be in the same industry as Plan B as they are also part of the same genre of music. The interview tells us that what they think of Ill Manors and how effective it will be on the issues Plan B is trying to preach.

There is also a quote in here from Golde, “He’s captured it for kids like me, who grew up in care system, when the street was your father which was normal your abusive father” this quote sums up what message Plan B is trying to send out and make wary. Plan B created this film to show what it is like to be a care home kid or a kid who is always on the road, as he was one of them when he was younger. He wants to show just because you come from a certain background does not mean you do not have any qualities or talents.

This quote also says that these kids are without father figures in their lives therefore turn to the street as they have not had much guidance. This is what Plan B is the message Plan B is trying to send that the street is not the place for anyone as it will only lead you into a cold lonely death. Due to this Plan B created Ill Manors to become a father figure to these kids who have not had it in life.

Broadcasting media (TV/DVD/Radio)?

The way the characters are represented on the DVD of Ill Manors is, the main character of the film is on the cover of Ill Manors which then does not give away any idea of who the main characters are in Ill Manors. However by placing one character on the cover of Ill Manors it connotes that character into being the main character which all the action happens too. This could be done of purpose as the film has many characters therefore making the audience believe there is only one. Also the use of the gun connotes to the audience that the weapon will play a significant part in the film. 

E Media?

Ill Manors is promoted through e media by the use of Facebook and Twitter. Ill Manors provide pages which enable you to find out how you can watch or purchase Ill Manors. It also provides you with information about the film and also pictures to go with it. It also provides you information on the actor’s directors of the film and who was involved in the production of the film.

What are the key issues taking place in each platform?

The issues in the platforms are, that print media is not instant to find and is also not free like E Media. In order to find a print ad you have to purchase a magazine or a newspaper in order to find it. Therefore taking longer to find, making the target market go out of their way. This would be a problem as the audience would have to go out and search for something containing the print ad, as with e media all they would have to do is search for it on the internet.

TV scheduling is becoming less relevant as the audience are able to change the times they watch their shows due to being able to records shows, with sky+. This could help in getting more views on shows. However once someone has recorded a show they are able to watch it over and over, therefore not having to buy the DVD.

TV channels are now getting put into competition by online sites such as YouTube. This is because movies are uploaded and are able to be watched for free and also at any time. Also YouTube provides HD quality which could make it better than watching it on TV. The audience can plug their laptop into the TV with the movie playing therefore making it just like watching it from the TV or on a DVD.

The issues with e media are it is hard to privacy so therefore people could be provided with the wrong information which would then cause problems. However the amount of people using social networking is increase more by the day which would then encourage people to promote more using e media as it would attract more attention to them. Also when something is search on the internet it would straight away provide the social networking page as that is now the main source of promoting. This is because it is free to promote on and also to view.

How is each platform responding and adapting to these issues and changes?

Each platform would respond to these changes as, print media would wasn't be seen by the older audiences who would read more newspapers than the younger audience. However some of the younger audience read magazines but not as much as they used too. The way to respond to this would be making the print ads also available online which would mostly benefit the younger audience which would be their main audience.

By the changing in technology and TV schedules being changed due to Sky+ and the audience being able to record shows and watch them later. In response to this films would be placed more on TV as it would be a way for the audience to notice to film, as they would be able to watch it at any time, this would then able the movie to get more views. This would mostly be done for the audience who go to work or students who have school work to do at the time of the showing.

The change in e media becoming more effective in promoting would benefit many people. One being the film promoters, this is because it would enable them to promote their film more effectively as they know their target audience would view their social networking sites regularly therefore noticing the film promotion. It would also benefit them as it would be a free way too advertise. It would also benefit the target market as it would be a free way for them to find out information on something that interests them. Furthermore this would benefit the younger audience more rather than the older, as the younger audience would be involved in e media more. Whereas the older audience would still prefer to find their information elsewhere, such as a newspaper.