Slide 4

How are the characters/starts in the film represented?

E media

The way the characters are represented in the print ad is, one of the main characters in Ill Manors is presented on the cover of the poster, therefore this would connote to the audience the significance of this character in the film. By placing this character in the middle of the poster this would connote to the audience that everything will be based around him in the movie. Also this showing of him holding the gun would connote that it belongs to this character or his actions will relate to this gun later on in the film. The gun would also connote that it may get the character in some sort of trouble.

Broadcast media

The character that are represented in the broadcast media, is Ill Manors director Plan B also played a part in the film as a taxi driver. Plan B discusses the characters as models of real life council kids today. He also explains that the actions they produce in the film are the same reason to why they are like that in reality. The reason he gives is because of lack of opportunity and parent support. He also states that the characters in the film are some what to blame for their actions however the media provides an over exaggerated story, which will not only catch the eyes of the viewers but also make them believe what they want them too. He then tells that the characters he uses in his movie are not highly paid actors, they are just average everyday kids who have not been given the chance to how their skills. By using these characters Plan b wants to bring everyone interest that these council estate kids who are believed to have no talent need to be given the opportunity to showcase what they can do.

E media

The way the characters are represented in e media would be, the characters names would be on e media which they would also provide the characters real names. This would be done as if the target market may of heard of any of the character this would then encourage them to watch the film, as they may of enjoyed the characters last movie. they would also provide movies that characters were in before as if the target market had seen that movie and enjoyed it they would then believe that this movie would also be good therefore encouraging them to watch it. E media would also provide pictures from the film of the characters in order to connote the role the characters have. E media may also provide the characters description in the film as it would be a way for the audience to understand the characters role in the film.

magazine article

This article promotes the film to the audience in many ways. One way they did this was by the use of celebrities talking about Ill Manors and what they think of the beliefs of Plan B. the article using urban artist such as Tinchy Stryder and Lethal Bizzle, this would be effective as these artist would be in the same industry as Plan B as they are also part of the same genre of music. The interview tells us that what they think of Ill Manors and how effective it will be on the issues Plan B is trying to preach.

There is also a cote in here from Golde, “He’s captured it for kids like me, who grew up in care system, when the street was your father which was normal your abusive father” this quote sums up what message Plan B is trying to send out and make wary. Plan B created this film to show what it is like to be a care home kid or a kid who is always on the road, as he was one of them when he was younger. He wants to show just because you come from a certain background does not mean you do not have any qualities or talents.

This quote also says that these kids are without father figures in their lives therefore turn to the street as they have not had much guidance. This is what Plan B is the message Plan B is trying to send that the street is not the place for anyone as it will only lead you into a cold lonely death. Due to this Plan B created Ill Manors to become a father figure to these kids who have not had it in life.

Now look at what values and ideologies are communicated within these representations

The people that are used to communicate with the audience are the characters from the film. This is because the characters in the film can relate to the target market as plan Bas idea for the film is to have characters that are based on reality. The places that would be used are areas where there are council house as this would be back the concept that the real life events that happen and where they would be happening. The ideas that are used in the film is to being back the concept of why the riots happened and what are the reasons these council estate kids are who they are, also why there actions are what they are. This would be because of the lack of opportunities and also lack of a father figure in life who plan b wants to be to the kids out there, which he plans to do through Ill Manors.

The audience are given a chance to represent themselves in ways such as e media, for example twitter. The audience are able to leave comments on the Ill Manors twitter page expressing what they think of the film and also what they think of the characters. This would benefit Ill Manors as they would receive feedback on what they could do better next time, therefore being able to improve on the next movie created by the director.

Now think of how the film communicates with the audience across three platforms

The print ad and e media both represent their main characters on their page. They would mostly how their stars that have the biggest part in the film. This would be done as it would connote to the audience the importance of the character in the film and also, for the audience who have not seen the film before this would make them think what this characters role in the film is. Also what is this characters relationship with the others.

The kind of audience that would watch this film would be ages from 18-30, this is because the film is rated 18 therefore would appeal to these ages, also this film would appeal to this ages as, the issues in the film would interest these people as they would be the ages that would be able to understand the matter. The race wouldn’t be pacific as this film would appeal to all races as the issues that happen in the film relate to all ages. The gender I believe would be more male than female as they would be able to understand the issues better as some of them would be in the same issue and nearly all of them would know someone who faces this issue.

The place where Ill Manors would be set would be London as, the character inside the film would be from there, and therefore in order to bring up the issue of the film they would need to base the setting of the film inside of London. Also the viewers would mostly be from London as they would understand the issue of the film better as they would be around this sort of life, therefore will understand and be able to relate to the issues that are on display. The viewers of this would be in the E category as, most of the viewers would be still in school and have not finished education yet. However A/B category would also relate to this film as, the issues that are in this film would interest the