Jack Reacher

http://www.youtube.com/watch?v=mckiaxRG3fo&safe=active

Jonathan Ross

The codes and conventions of the Jonathan Ross show is, Tom Cruise talks about the release date of Jack Reacher. which will released a few day after Christmas. Tom Cruise also talks about the film, for example the plot and what the storyline contains. During the Jonathan Ross show he talks about the characters in his film, mostly his character. He explains what he characters role is and how he plays the most effective part in the film. The target audience for this show would be the younger audience as, Jonathan Ross is targeted at the younger audience as the celebrities who are guest on the show normally appeal to the younger audience. The targeted audience would fall under the category of D/E as the people who would be watching the Jonathan Ross show would be in school and still trying to get their education. This way of promoting is effective as it promotes to the younger audience who mostly go to cinemas to watch films. This film is also targeted at the younger audience therefore, it would be a good show to promote on as, it would be to the same target audience.
The similarities this has with Ill manors is that they both go onto the show to promote their film and provide information about the film. The difference is that Plan B went on the Jonathan Ross to talk about why he created the film. and the issues that take place in London that encouraged him to created the film.

UGC (User generated content) 

User generated content is when the audience are when the audience are able to provide comment's which would be promoting the film. this would be done as it would provide Jack Reacher with feedback on the film and also would provide Jack Reacher with promoting. This would be done through twitter as they would tweet about the film which would promote it and attract new audience. 

Learner Response

Learner Response 

The two main examples for E Media would be the Ill Manors website and the Ill Manors social media websites. The Main similarities between the two would be, that in order to access these websites you will need have the internet, otherwise you will not be able to use these facilities. Another similarity between the two platforms is, that you can now access them both from your phone and also tablets, which then makes it easier for the public to keep up to date with Ill Manors.  

The difference between the two platforms would be, that the Ill Manors website would be used to inform the target market about the film. The Ill Manors website would provide the audience with information on the film such as, the certificate of the film, also the website would provide information on the director Den Drew (Plan B). The information the website would provide on Plan B would be his music career, which would be Ill Manors using synergy in promoting not only the film but also Plan Bs music. 

You can compare E Media with the Broadcast as, Plan B conducted an interview on Jonathan Ross's show, which can be access on the internet. this would then be a similarity with the website and the social networking site as in order to get onto these sites you would need to have the internet present. The differences between the two platforms would be, that the broadcast would be hearing someone's opinion and listening to their views, whereas with e media you would be reading someone's interview or views.

Jack Reacher

2. Watch your film (even if you've already seen it before) and include details about the following...

Plot/Narrative, Pittsburgh, Pennsylvania Narrative is a crime thriller

The structure of this narrative is a standard crime thriller, but this film contains testosterone, tense car chases, hand-to-hand combat and cold-blooded killing.

Characters/Representations,

Tom Cruise stars as the title character in Jack Reacher, an adaptation of Lee Child's novel One Shot. Jack Reacher is a former military police offer who finds a man who has a sniper which was fired six shots into a crowd, killing five people. Jack Reacher  by breaking the breaking the law makes sure justice is done.

 Settings,

The United States is the setting for most of the novels so far, which is mostly in Pittsburgh, Pennsylvania

Critical Response (read some reviews)

Ratings: 7.2/10 from 34,230 users 

Critics Reviews,

Examiner.com

An Action/Crime/Mystery type film, I feel as if the script was super solid for this genre, yet lacked some of the constant thrills one would expect from a Cruise featured film. Nonetheless, I was glad to see how the production team was able to tone things down just enough (PG-13) to where a larger audience could enjoy "Jack Reacher" and possibly be a family choice for the holidays. It was nice to see quite a few father/son groups going into the theater.

Voice Movies.com

As fans of Child's 17 (and counting) Reacher novels know, the drifter hero is 6-foot-5, which means that to bring this oak of a man to life on screen, the comparatively diminutive Tom Cruise (5-foot-7) would have to overcompensate with some serious tough-guy glowering. That was the expectation, anyway. Instead, when surrounded on a dark Pittsburgh street by five fools who have been paid a hundred bucks each to beat him bloody, Cruise's Reacher gives a wry "you-asked-for-it" shrug, then puts the five down. Effortlessly. Convincingly. Cruise is definitely too short for the gig, but in this first fight, he proves his tough-guy chops. Outraged Reacher readers can stand down.

Genre Conventions

Crime Fiction

Drama

As murder mysteries/crime thrillers go, Jack Reacher is, the various twists and turns in the narrative not coming as too much of a surprise due to the genre conventions. The main narrative change was the help of the hero turning into the villain.  

3. What are the main similarities/differences between your new film and 'Ill Manors'?

The similarities between the two movies were, that they both contain violence. Both movies contain a chase between characters, as something is taken from them. In Ill Manors a mother had left her baby which she later went back for. Also in Jack Reacher Tom cruise co star is kidnapped who he then has to save which contains violence and mostly guns.

There are many differences between the two movies, on being the budget for Ill Manors was low, whereas Jack Reacher had a large budget to work with. Furthermore the settings of he two films are different with Ill Manors being shot in England and Jack Reacher in America. Another difference between the two films was the main characters used. Jack Reacher used a well known character in tom cruise, whereas Ill Manors used a not so famous main character in Rizwan Ahmed.

4. Go to the official website of your film. Analyse it. What different features does it contain? How does it try to engage the audience?

As soon as you enter the website of Jack Reacher you come across the trailer. This then is the first thing the audience will notice which they will then watch and be engaged into the film. It also gives the audience an option to share to trailer on social networking sites. This would be Jack Reacher trying to encourage the audience promote the film.

The website also gives the audi

ence a chance to play a game. The game allows the audience to become apart of the film as, the game is all about Jack Reachers role in the film, which is taking the law into your own hand in order to get a job done. This will then interest and attract the target audience in watching the film as they would want to find out the storyline of the film.

The website also has quotes from celebrities scrolling across the home page of the website. The quotes contain what the celebrities though of the film. This would engage the audience as by, if they see that someone who they look up to is praising the film and they are a fan of that person, they will then decide to watch the film.

5. Embed the official trailer on your blog. Analyse it. Consider the Media Language used and how it would appeal to audiences.

http://www.youtube.com/watch?feature=player_embedded&v=rAXbbtHnEfg

The trailer uses fast music to connote the pace of the film to the audience. By uses fast music this then shows that the film will contain a lot of action during the film also, the fast pace of music shows that the film will contain violence. The trailer also contains fast cuts between shots, this then also connotes to the audience that it will be a action packed film with violence. The trailer contains quotes from celebrities on the films. This will attract the audience’s attention to the movie as they would want to know what celebrity is praising the film, from there if they follow that celebrity they are more likely to watch the film.

Slide 4

How are the characters/starts in the film represented?

E media

The way the characters are represented in the print ad is, one of the main characters in Ill Manors is presented on the cover of the poster, therefore this would connote to the audience the significance of this character in the film. By placing this character in the middle of the poster this would connote to the audience that everything will be based around him in the movie. Also this showing of him holding the gun would connote that it belongs to this character or his actions will relate to this gun later on in the film. The gun would also connote that it may get the character in some sort of trouble.

Broadcast media

The character that are represented in the broadcast media, is Ill Manors director Plan B also played a part in the film as a taxi driver. Plan B discusses the characters as models of real life council kids today. He also explains that the actions they produce in the film are the same reason to why they are like that in reality. The reason he gives is because of lack of opportunity and parent support. He also states that the characters in the film are some what to blame for their actions however the media provides an over exaggerated story, which will not only catch the eyes of the viewers but also make them believe what they want them too. He then tells that the characters he uses in his movie are not highly paid actors, they are just average everyday kids who have not been given the chance to how their skills. By using these characters Plan b wants to bring everyone interest that these council estate kids who are believed to have no talent need to be given the opportunity to showcase what they can do.

E media

The way the characters are represented in e media would be, the characters names would be on e media which they would also provide the characters real names. This would be done as if the target market may of heard of any of the character this would then encourage them to watch the film, as they may of enjoyed the characters last movie. they would also provide movies that characters were in before as if the target market had seen that movie and enjoyed it they would then believe that this movie would also be good therefore encouraging them to watch it. E media would also provide pictures from the film of the characters in order to connote the role the characters have. E media may also provide the characters description in the film as it would be a way for the audience to understand the characters role in the film.

magazine article

This article promotes the film to the audience in many ways. One way they did this was by the use of celebrities talking about Ill Manors and what they think of the beliefs of Plan B. the article using urban artist such as Tinchy Stryder and Lethal Bizzle, this would be effective as these artist would be in the same industry as Plan B as they are also part of the same genre of music. The interview tells us that what they think of Ill Manors and how effective it will be on the issues Plan B is trying to preach.

There is also a cote in here from Golde, “He’s captured it for kids like me, who grew up in care system, when the street was your father which was normal your abusive father” this quote sums up what message Plan B is trying to send out and make wary. Plan B created this film to show what it is like to be a care home kid or a kid who is always on the road, as he was one of them when he was younger. He wants to show just because you come from a certain background does not mean you do not have any qualities or talents.

This quote also says that these kids are without father figures in their lives therefore turn to the street as they have not had much guidance. This is what Plan B is the message Plan B is trying to send that the street is not the place for anyone as it will only lead you into a cold lonely death. Due to this Plan B created Ill Manors to become a father figure to these kids who have not had it in life.

Now look at what values and ideologies are communicated within these representations

The people that are used to communicate with the audience are the characters from the film. This is because the characters in the film can relate to the target market as plan Bas idea for the film is to have characters that are based on reality. The places that would be used are areas where there are council house as this would be back the concept that the real life events that happen and where they would be happening. The ideas that are used in the film is to being back the concept of why the riots happened and what are the reasons these council estate kids are who they are, also why there actions are what they are. This would be because of the lack of opportunities and also lack of a father figure in life who plan b wants to be to the kids out there, which he plans to do through Ill Manors.

The audience are given a chance to represent themselves in ways such as e media, for example twitter. The audience are able to leave comments on the Ill Manors twitter page expressing what they think of the film and also what they think of the characters. This would benefit Ill Manors as they would receive feedback on what they could do better next time, therefore being able to improve on the next movie created by the director.

Now think of how the film communicates with the audience across three platforms

The print ad and e media both represent their main characters on their page. They would mostly how their stars that have the biggest part in the film. This would be done as it would connote to the audience the importance of the character in the film and also, for the audience who have not seen the film before this would make them think what this characters role in the film is. Also what is this characters relationship with the others.

The kind of audience that would watch this film would be ages from 18-30, this is because the film is rated 18 therefore would appeal to these ages, also this film would appeal to this ages as, the issues in the film would interest these people as they would be the ages that would be able to understand the matter. The race wouldn’t be pacific as this film would appeal to all races as the issues that happen in the film relate to all ages. The gender I believe would be more male than female as they would be able to understand the issues better as some of them would be in the same issue and nearly all of them would know someone who faces this issue.

The place where Ill Manors would be set would be London as, the character inside the film would be from there, and therefore in order to bring up the issue of the film they would need to base the setting of the film inside of London. Also the viewers would mostly be from London as they would understand the issue of the film better as they would be around this sort of life, therefore will understand and be able to relate to the issues that are on display. The viewers of this would be in the E category as, most of the viewers would be still in school and have not finished education yet. However A/B category would also relate to this film as, the issues that are in this film would interest the

Slide 3

Who are the film’s target audience(s) and how do you know?

 How is the film promoted to its target audience(s) through:

Print?

Ill Manors is promoting through print advertisements, this is done by presenting the relevant information to its target audience. The information that is stated in bold on the advert is, the release date which is presented in the centre of the poster and is in bold capitals. The poster also presents the directors name in bold capitals, this would attract the target market as if they know who Den Drew (Plan B) is they would then decide to take interest and watch the film. The print ad also contains quotes from celebrities about the film, this would interest the target market as if someone they look up too has praised the film they would then want to watch the film as they would believe they have the same interests has that person. The poster also contains one character from the film which connotes that he has a big effect in the film. The poster also shows a gun which connotes to the audience that the gun plays a significant role in the film.  

Broadcasting (TV/Radio/DVD)?

Ill Manors was promoting on Jonathan Ross TV show. Plan B used a highly rated and watched TV show in promoting his movie Ill Manors. He goes onto this show and explains what inspired him in creating the movie and what he wants to gain from it. He states that the main reason he decided on releasing this movie was due to the causes of the riots. He believes that the media were quick to put the blame on the today’s youth before even looking into the matter. He believes that the media does not show the true story and only choose what they believe will sell and what will brainwash people into believe what they want. He created Ill Manors to show the true story on why the street kids are who they are and reasons for this. The main reason for this was the kids not having a parent figure in life to show them the right way. Furthermore he also states that no one wants to take chances on these kids as they do not believe they can contain any talent what so ever.

E media?

Ill Manors is promoted through social networking sites. Ill Manors website contains a link which takes you to their social networking site. The social networking site contains exclusive updates and competitions where the target markets are able to interact and feel a part of Ill Manors. This would be effective as most of Ill Manors target market would be involved in social networking sites, therefore they are able to notice the updates and the competitions which would then encourage them to watch Ill Manors. This would also increase the fan base of Plan Bs music as if he is able to get a wide fan base for Ill Manors they would then look into Plan B and notice he is an artist, from there they would not only watch Ill manors but also listen to his music.

  Now look at each platform individually:

What type of audience does the platform reach?

The print advertisement is trying to reach their entire target audience this is because the print advertisement would be placed on bus stops, build boards and magazines, therefore attracting the attention of more than one part of their target audience. The placing of the print advertisement on build boards and bus stops would be done to attract the attention of people who are working. This is done as they would be able to notice the print advertisement on the way to work or on their way back. The use of placing the print advertisement in magazines is done to attract the attention of the younger audience. This is done as the younger audience are more likely to read magazines, therefore coming across this print ad and then attracting their attention.

The broadcasting would be done to attract both the older and younger audience. This is because the older audience would watch a lot of TV as they would be at home for a most of the day. Furthermore they would come across an interview from someone involved in the film which once they watch the interview they would then be interested in watching the film. The broadcasting could also interest the younger audience as they would watch talk shows such as Jonathon Ross they would then see an interview on their from Plan B, once they watch the interview they would then be interested in watching the film.

E media would interest the younger audience, this is because the younger audience spend most their time on social networking sites, therefore once they see the updates and the competitions that Ill Manors are providing they would then feel a part of the film, which would encourage them to watch it. 

Who are the producers aiming to appeal to through this platform and how are they doing it?

The print advertisement is aimed by the producers at their target market overall. They would do this as it would be a way to attract the interest and attention of someone who is passing by. This would be done as it would be a way to provide brief information about the film to their target market, which the producers would then hope they would research more into the film.

Broadcasting would be done also to appeal to all of their target market. This would be done as it is a way for Ill manors to provide information about the film and why it was made, providing the background to the film. This would also be done as it is a way for the producers to promote the film too all kinds of audiences which would then be building on their fan base.

E media is done in order to appeal to the younger audience and make them feel a part of the film. E media would be done so the producers can provide them with updates on the film, for example the release dates and character’s name. They would also provide competitions as it would be a way for them to involve their target market with the film. As they would want to make their target market feel a part of the film, which would then encourage them to watch Ill Manors. 

Does this platform allow audiences to participate or interact with the film? How?

The e media platform would allow the target audience too interact with the film as they would be able to enter competitions relating to Ill manors which would make them apart of the film. E media would also able the audience to interact with the film as they would able to receive updates on the film which would able them to interact with the film.  Broadcasting would able he audience to interact with the film as they would be provided with information on the film and information that they would not receive normally, for example the reason behind the storyline of the film. 

Do audiences play a role in the construction or creation of any the film's promotions or material?

The audience would play a part of promotion of the film as they would be able to promote the film through e media. If someone updates about Ill Manors on their page this would then get noticed by other people using e media which would then benefit Ill Manors. The target market could also be a part in the film as they play a part in the film. Ill manors may recruit their target audience to be a part of the film as a character or someone who plays a part in the background. 

Learner Response

Learner Response                                                         5/2/13

1. Import images correctly onto blog 

2. Highlight media keywords (use glossary on macguffin) 

3. refer in detail to psychographics (use macguffin slide)

4. complete all three slides  

Slide 2

Slide 2

The film is promoted through this print ad as it provides pictures of some of the main characters which would make the audience think what are their roles in the film and who are they. The print ad also provides the real names of the characters shown on the advertisement. The print ad also provides quotes which connotes to the audience what the film is going to be about. The print advertisement also shows in bold the release date of the film. This is the most important information for the target audience. The print advertisement also states a couple of times who the director of the film is. This would interest the target audience to watch the film more.

Plan B: 'ill Manors' interview (BBC Radio 1Xtra)

Ben Drew talks to MistaJam about the controversy surrounding his new ill Manors project and the inspiration behind the new single. Ben discusses why he decided to make Ill Manors and what changes he wants to see happening. He talks about how the media talk bad of the youth especially the council estate kids, and how they were blamed for the riots and the real reasons were not shown. He believes the council kids are who they are because of the lack of opportunity and parent guidance in life.

E Media?

Ill Manors is promoted through e media by the use of Facebook and Twitter. Ill Manors provide pages which enable you to find out how you can watch or purchase Ill Manors. It also provides you with information about the film and also pictures to go with it. It also provides you information on the actor’s directors of the film and who was involved in the production of the film.

What type of media language does this platform use?

The print advertisement would do a review of the film which would contain information on the cast which would tell you what their role was in the film and what effective they had. The review would also tell you what certification it is and whether they believe this suits the film. The review would also conduct an interview of the main start of the film or the director. In Ill Manors case it would be Ben Drew as he has an inspiring story to tell in why he created Ill Manors and what changes he wants to make.

The radio and TV side of promotion would offer interviews from the main characters from the film as they would explain their role in the film and also what they think in general of the film, and whether they believe it make changes. The TV side would offer exclusive clips from the movie before its release date which would then encourage the audience more in watching the film.

E media would be the most effective as they would offer, video clips from the film and also the making of the film. They would also offer clips of character in Ill Manors who have appeared in other films. They would also provide blogs where people could provide their views on the film, characters or the director. They would also provide competitions in winning cinema tickets for Ill manors or a chance to win the DVD of Ill Manors.

There are two ways that the radio communication could interact with the audience, one way would be done through talk radio where a cast from the Ill Manor or the director (Ben Drew) would conduct an interview about the movie Ill manors, where as the other radio technique would be a music radio would conduct interviews about the sound Track Ill Manors, which they could have interviews about the sound track.

The print advertisement would be advertised in, tabloid newspapers this is because the target audience of these newspapers would interest Ill Manors target market the most. As this newspaper provides the stories which interest ill Manors target market. The advertisement would also be targeted at major film specialist magazines as, this would be the best chance for Ill manors to get their target market to notice their print ad.

Now think of how the film is promoted across the three platforms?

I believe that Ill manors target audience would be mostly the younger audience. Therefore the best way to communicate with them would be with e media. This is because most of the younger audience are involved in social networking pages and also are regularly checking and updating them. Therefore they would then be able to notice anything to do with Ill manors. Furthermore this is also not only the easiest way but also the cheapest way as it is free for Ill Manors to communicate with their main target market. Hover Ill Manors target audience contains of Politian’s, therefore the bets way to communicate the film to them would be through newspapers such as, the times. This is because they would read these newspapers daily as it would provide them with the information they would need. They would then notice Ill Manors from there taking more interest in the issue. I believe that the platforms would promote the film different to the different target audience that Ill Manors has. I believe to be able to communicate with them you need to find the right platform which relates to that target audience the most. Also you need to find a platform which your target market will  view and follow regularly.

Slide 1

How does the industry promote the film to audiences using:

Print media?

This article promotes the film to the audience in many ways. One way they did this was by the use of celebrities talking about Ill Manors and what they think of the beliefs of Plan B. the article using urban artist such as Tinchy Stryder and Lethal Bizzle, this would be effective as these artist would be in the same industry as Plan B as they are also part of the same genre of music. The interview tells us that what they think of Ill Manors and how effective it will be on the issues Plan B is trying to preach.

There is also a quote in here from Golde, “He’s captured it for kids like me, who grew up in care system, when the street was your father which was normal your abusive father” this quote sums up what message Plan B is trying to send out and make wary. Plan B created this film to show what it is like to be a care home kid or a kid who is always on the road, as he was one of them when he was younger. He wants to show just because you come from a certain background does not mean you do not have any qualities or talents.

This quote also says that these kids are without father figures in their lives therefore turn to the street as they have not had much guidance. This is what Plan B is the message Plan B is trying to send that the street is not the place for anyone as it will only lead you into a cold lonely death. Due to this Plan B created Ill Manors to become a father figure to these kids who have not had it in life.

Broadcasting media (TV/DVD/Radio)?

The way the characters are represented on the DVD of Ill Manors is, the main character of the film is on the cover of Ill Manors which then does not give away any idea of who the main characters are in Ill Manors. However by placing one character on the cover of Ill Manors it connotes that character into being the main character which all the action happens too. This could be done of purpose as the film has many characters therefore making the audience believe there is only one. Also the use of the gun connotes to the audience that the weapon will play a significant part in the film. 

E Media?

Ill Manors is promoted through e media by the use of Facebook and Twitter. Ill Manors provide pages which enable you to find out how you can watch or purchase Ill Manors. It also provides you with information about the film and also pictures to go with it. It also provides you information on the actor’s directors of the film and who was involved in the production of the film.

What are the key issues taking place in each platform?

The issues in the platforms are, that print media is not instant to find and is also not free like E Media. In order to find a print ad you have to purchase a magazine or a newspaper in order to find it. Therefore taking longer to find, making the target market go out of their way. This would be a problem as the audience would have to go out and search for something containing the print ad, as with e media all they would have to do is search for it on the internet.

TV scheduling is becoming less relevant as the audience are able to change the times they watch their shows due to being able to records shows, with sky+. This could help in getting more views on shows. However once someone has recorded a show they are able to watch it over and over, therefore not having to buy the DVD.

TV channels are now getting put into competition by online sites such as YouTube. This is because movies are uploaded and are able to be watched for free and also at any time. Also YouTube provides HD quality which could make it better than watching it on TV. The audience can plug their laptop into the TV with the movie playing therefore making it just like watching it from the TV or on a DVD.

The issues with e media are it is hard to privacy so therefore people could be provided with the wrong information which would then cause problems. However the amount of people using social networking is increase more by the day which would then encourage people to promote more using e media as it would attract more attention to them. Also when something is search on the internet it would straight away provide the social networking page as that is now the main source of promoting. This is because it is free to promote on and also to view.

How is each platform responding and adapting to these issues and changes?

Each platform would respond to these changes as, print media would wasn't be seen by the older audiences who would read more newspapers than the younger audience. However some of the younger audience read magazines but not as much as they used too. The way to respond to this would be making the print ads also available online which would mostly benefit the younger audience which would be their main audience.

By the changing in technology and TV schedules being changed due to Sky+ and the audience being able to record shows and watch them later. In response to this films would be placed more on TV as it would be a way for the audience to notice to film, as they would be able to watch it at any time, this would then able the movie to get more views. This would mostly be done for the audience who go to work or students who have school work to do at the time of the showing.

The change in e media becoming more effective in promoting would benefit many people. One being the film promoters, this is because it would enable them to promote their film more effectively as they know their target audience would view their social networking sites regularly therefore noticing the film promotion. It would also benefit them as it would be a free way too advertise. It would also benefit the target market as it would be a free way for them to find out information on something that interests them. Furthermore this would benefit the younger audience more rather than the older, as the younger audience would be involved in e media more. Whereas the older audience would still prefer to find their information elsewhere, such as a newspaper. 

Ill Manors Target Audience

I think the target audience would vary this is because of the promotions and the beliefs of why he created the film. I think this would be targeted at ages from 13-24 this is because they would be able to relate to the film more as they would know people who have experienced the form of life in the film. also they may know someone who has gone through what the life of someone in the film, and believes the issue needs to be dealt with sooner rather than later. this film would represent the working class people therefore would come under the C2DE. this film is most likely to be targeted at males as they would are more likely to relate to this kind of life. Also most of there main characters are males therefore attracting more male audiences. this would be targeted at young audiences who seek attention,  this is because they seek attention therefore the characters in the film are how they are as they were never given love by their parents when they were young, therefore they would act in this way as they want to seek attention for to make up for the attention they were not given when they were young. This would be targeted also as mainstreamer, this is because they would turn to this life shown in the film in order to make their life better. this is because they want to fit into so they are either not bullied or that the only life to keep them alive.

TV Channels

E4 

E4 is a British television channel, it was launched by channel 4 on 18 January 2001. The "E" stands for entertainment. The channel is mainly aimed at 15–35 old. The channels includes shows such as The Cleveland Show,  Desperate Housewives, How I Met Your Mother,90210, One Tree Hill, Ugly Betty, Scrubs and The Big Bang Theory. The channel also includes British shows such as Misfits,  Hollyoaks, Skins, The Inbetweeners and Made in Chelsea. E4 is used to broadcast shows up to one week ahead of their Channel 4 broadcasts. Its most successful broadcast to date was on 11 October 2010 when an episode of The Inbetweeners which had over 3.7 million viewers.

BBC

BBC Three is a television channel created and owned by the BBC. The channels target audience is from 16–34 year olds. The purpose of the channel is to provide "innovative" content to younger audiences, focusing on new and younger talent. The channel airs their programs from 19:00 to around 05:00 every night. BBC covers all genres from current affairs, to drama, to comedy to animation.

These TV channels would suit our style of genre as, the target market we are aiming at is mostly teenagers, and therefore these programs would suit us as our target market would be on these TV programs. These programs also show all out genres for example E4 shows misfits and BBC three show shows like kidulthood. This would then relate to our shows as we are planning to use the same genre. This would then benefit us as these shows are successful we would hope to be able to catch the audience’s attention. 

Plan B Collage

Focus Group

Focus Group

Seems different, I would like to check out the first episode if it’s good I would carry on watching it.

I like that they involved twitter to get involved with the younger audience,

Sounds really good, I would watch it, it takes place at a bench all the time, like friends are always at a café but theirs is a bench.

So it works in terms of the location? Nice.

I like that there’s 3 characters so you can keep up with them, but there’s no female characters which I’m not interested in so I can’t really relate to it. But if they do add female characters, yeah I will tune in.

I don’t know anything about the storyline they just said that the concept…

I like the whole concept but I think the whole thing is targeted mostly towards males instead of females.

I think the ideas really good but the names kind of boring because the names something that grabs the audience’s attention but the bench it kind of, boring you know  Like ‘the bench’ what’s that?

If you had a more exciting name I think it’d be better and urm if you had females as well because there are only males, I think unless the females found the men attractive but otherwise more females would be better

I not sure if I’d watch it because if it’s just about three boys then I wouldn’t as I would want to see more females characters.

Yeah I like it I would watch it but are you going for like a comedy or something?

Cause I don’t know if it would be successful if you can’t swear.

I think hargio’s point is a good one.

Well I don’t know enough about the show to know whether I would watch it I mean you haven’t even explained what it’s about or even the characters names.

We learnt a lot from the focus group as it helped us in improving our idea and our final project. we was told that it would be a good idea to add a female character. I think this is good, however this will be done later on in the series as we do not want to introduce too many characters at once, as this would give away the storyline. We also learnt that the class believed that our TV show is targeted at only male and does not have a female audience. I believe this is incorrect as the genre we are going for contains a female audience as well as a male audience, for example Kiduthood has a wide female audience and also contained mainly of male characters. However I believe once we introduce our female characters we will gain more female viewing. During the focus group it came across that our name seemed quite boring. I believe that this name suites the concept of our idea, as the focus group did not understand where we was coming from, as they do not know why we have named the TV show the bench. Furthermore they will later find out what the meaning of the bench is as the TV show progress. as the TV show goes in the audience will then come to an understand of why we named the TV show the bench as it will be an obvious answer. We had more than one negative comment about no female characters, therefore I believe we should of stated in our focus group that we are going to introduce female characters later on later on. I believe that it is possible to make this TV show successful because other pre watershed TV shows, such as Waterloo Road and Eastenders have done this with success. We will aim to use mise en scene and camera shots to make the first 2 minutes to hook viewers. This will then make the viewer want to carry on watching the rest of the series. This would be done by giving an hint to the characters’ lives but not giving too much away, of any of the narrative.

Ill Manors Tedx lecture Website

Ill Manors Tedx lecture Website

Plan Bs beliefs are what he states in the title of his lecture, find out what kids are good at. It will change their lives. Plan B believes that just because a child comes from a certain background and environment does not mean they have no talent what so ever. Plan B also believes that no one wants to take chances on a council child, as they automatically down grade them as human beings. He believes are by someone taking interest in these kids you can learn a lot from them and who they are as people. From there you will understand their talents and put them to some use which would benefit everyone.

Plan B views towards politics are more negative than positive. This is because Plan B believes where he comes from the politics not treating them well and is always bad mouthing them. David Cameron created a campaign called “hug a hoodie” which was later on forget about as he believes he was just saying that to get publicity. Plan B also mentions this in the Ill Manors song, “hug a hoodie", wait don’t you might get robbed.” Plan b is connoting to the audience that just because someone wears a hoodie does not mean they are going to too bad. Plan B believes the politicians have labelled anyone who wears a hoodie as “Chav”. Plan b also believes the word chav as been used wrongly to label and target at council kids.

Plan Bs values are music and rappers that he has never met before in his life and will most likely never meet, however he followers in their footsteps. This is because he believes the Government has never given his kind of people a chance in life, which would be the council estate kids. He was kicked out of school when he was in year 10 and was sent to a place where he could relate to the other kids there as they were there for the same reason, also they all listen and followed the same rappers. He also believes that council upbringings are misunderstood and have never had that parent model in their lives, therefore they have never had a role model to put them on track. This is why Plan B wants to fit into this slot by being a role model to these misunderstood kids and show them that there is more to life then just violence.

I think the audience for Plan Bs lecture would be, class A/B this would be the class that is educated. I believe this would be the target audience as to understand the true meaning behind Plan Bs lectures you would need to want to have an interest in what he is talking about. Therefore I believe this would be the right class as they had patience and also the right mind into understand and taking up what Plan B is offering. I believe this would be a lecture for the Succeeder as they would have gone through university as would have a high standard and have an education. They would also be interested in learning about other people beliefs and would be extra interested in Plan Bs lecture, as it would have been the first time they would off heard of this topic. I also believe this is a lecture for the explorers as they would want to be the first to hear about this topic. This is because Plan B is the first person to raise this matter so high that it is being listened and understand by more and many people. As the explorers want to be the first onto this topic and to understand it they would attend the lecture. From there they would take up this topic and build on it.

Plan Bs views on the media are negative as he believes they twist every story and only write and publish what they want whether it is downgrading someone. Plan Bs also believes that the media have a negative view on the council estate kids. They believe that they are out to course danger and are also using weapons. Plan B states in his lecture that he was approached by a group of young lads who wanted him of their “ends”, Plan B then said he was about to get knocked out by these teenagers, however he then got saved by a group of lads who brushed aside these teenagers. He then reported this to the media who still managed to twist the story and not mention how he was saved, and it was just said that there was a fight. This is why Plan B believes the media only care about what they think will sell whether it destroying someone’s life.

When you enter the Ill Manors website it catches you attention as, the layout is very unique. The website contains the characters faces in the background and the display of the trailer as soon as you get into the website. The website also contains their Facebook and Twitter links which will enables the audience to keep up with the film through social network. The Website also contains videos of the making of Ill Manors. This attracts interest as audience will see the setting of the Ill Manors and also see how it is being made. The website also provides links to where the DVD can be purchased from and in what forms. I believe the strongest part of the website is the links, which provides the audience with quotes and views celebrities and famous people have on the film. I believe if someone sees someone they look up to praising the film they will watch it as they look up to them. The website also using synergy (cross promotion) to advertise the Ill Manors album. There is a link of the website providing the album and where is can be purchased from. Plan B is promoting not only his film on the website but also his music.

Plan Bs lecture can relate to the theory of moral panic as, the moral panic theory states that the media is brainwashing the audience into believing that teenagers are a threat to the society. This is done by demolishing the youth by exaggerating on stories when published in the media. For example when the riots took place last year the media labelled the blame at the teenagers but not providing the full story. Which was the teenagers putting a stand of all the community centres being closed down. The media also stated that the government should come down harsher on these teens by placing stricter punishment. Teenagers then got sent to prison for 6 months just for stealing a mars bar. 

Broadcast – DVD

The website provides a link which tells you where you can purchase the DVD from. This would be useful as if someone enjoys the film they then have a chance to find where they can purchase it from. It will also be effective as if their DVD sales high it will show that their film was a success.

Print - Characters

The website provides the characters names and a picture of them. This is effective as it gives the audience a chance to get to know the characters. If the audience know the characters have been in films that have been successful before they will then watch the film. it also gives the audience a chance to understand the role of the characters in the film.

E-media – Trailer

As soon as you enter the website you come across the Ill Manors trailer. This is effective as it gives the audience a chance to find out vital information about the film. It provides the audience with the release date and also the important settings of the film. The trailer also gives the audience a chance to find out which characters are who and briefly what their part will be in the film. By having the trailer at the start of the website it is the first thing the audience will notice therefore catch their attention. They will then watch the trailer and hopefully like it and then watch the film. Which they then may like a purchase the DVD. This would then make Ill Manors money and also establish them. 

Print

http://www.timeout.com/london/feature/2713/ben-drew-aka-plan-b-interview

Plan B conducted a magazine interview on Ill Manors explaining where he has come from and his past. he explains about his past and how he was treated and left by his dad at a young age. This is effective as he is explaining to the audience how can relate to the council kids in his film as he was one of them, so therefore he knows how they are feeling to be undermined by the media all the time. He also explains why the children are like what they are as they have no parent love and guidance to follow in. This is useful in promoting the film because if someone sees that the person who has made a director the movie has been in the characters situation, they are more likely to watch the film as they know it will be about reality and the truth.

Broadcast (talk show)

Plan B featured on Jonathan Ross talk show in order to talk about the ill Manors album and film. This is effective as Plan B is talking about the riots. He is explaining that these kids are the way they are because they have never been shown love by their parents, or their parents have left them and a young age. he also states that the media are always negative towards these kids steriotyping them as "chavs" therefore when the public read this they believe it and then see them as that. This is useful in the release of the film as Plan B is saying that these kids are the reason he has made the film Ill Manors. Also that due to the riots he also decided to create this film. 

Ill Manors (Twitter and Facebook page) 

Ill Manors has its own Facebook and twitter page in order to let their target audience keep up with their updates. By using this it will enable them to update their target audience. This is good as their target audience will spend most of their time on social networking sites as it is the best way to communicate with them. This is also effective as if the public see that this is famous on the social networking site they will then look into it and maybe even watch it. This is useful for the movie as it will attract many people. Also if someone only knew about the album or just the film, they are then able to come across the other this will then be useful for them. Also this is effective for Plan B as it is the best way to advertise as it will boost up their sales. Also most advertisement is done through social networking sites as the internet is now the main source for advertisement. 

Awards 

Ill manors received a Mobo award for the Ill Manors song itself. this would be good for promoting the film as it gives Plan B the chance to address everyone and talk about the film. Also if someone likes the Ill Manors song they would then think of watching the film. Also if they enjoy the theme of the song they would then be interested in finding out what the movie will hold. By Plan B winning a Mobo award it would establish him more as a artist, from here he would then be trusted when it comes to film making as he would be taken more serious. This would be effective for Plan B as he would then receive more offers for when creating his next film or sound track. 

Magazine interview for shortlist.com 

"My songs are about real life" 

Plan B conducts an interview which he talks about issues that concern him and the only way to get through to people is by conducting them through music. He brings up issues that he believes are keep away and are not dealt with the way they should be. That is why he created Ill Manors in order to build awareness of why trouble kids are how they are. This would be useful for Plan B in the release of his movie as it would let people know that it is about a real life situation, and how he has been where all these kids have so he knows what it is like to be treated in a certain way. Therefore this would attract viewers as they would know it is based on reality, therefore making them interested in the matter. This would be effective for Plan B as the public would know that he is creating films about situations that happen all the time. This would then make him be seen as a real artist therefore attract more viewers and also fans. 

I Tunes Download 

Ill Manors soundtrack is available for download on the I tunes site. This also enables Ill Manors to climb the I tunes chart. This is useful for the release of Ill Manors as it would enable them to get noticed and also enables fans to be able to download the track therefore increasing the ratings of Ill Manors. This is also effective for the release of the film as once someone notices the sound track and like it they would then be interested in watching the film. 

Mr Bush