Slide 2

Slide 2

The film is promoted through this print ad as it provides pictures of some of the main characters which would make the audience think what are their roles in the film and who are they. The print ad also provides the real names of the characters shown on the advertisement. The print ad also provides quotes which connotes to the audience what the film is going to be about. The print advertisement also shows in bold the release date of the film. This is the most important information for the target audience. The print advertisement also states a couple of times who the director of the film is. This would interest the target audience to watch the film more.

Plan B: 'ill Manors' interview (BBC Radio 1Xtra)

Ben Drew talks to MistaJam about the controversy surrounding his new ill Manors project and the inspiration behind the new single. Ben discusses why he decided to make Ill Manors and what changes he wants to see happening. He talks about how the media talk bad of the youth especially the council estate kids, and how they were blamed for the riots and the real reasons were not shown. He believes the council kids are who they are because of the lack of opportunity and parent guidance in life.

E Media?

Ill Manors is promoted through e media by the use of Facebook and Twitter. Ill Manors provide pages which enable you to find out how you can watch or purchase Ill Manors. It also provides you with information about the film and also pictures to go with it. It also provides you information on the actor’s directors of the film and who was involved in the production of the film.

What type of media language does this platform use?

The print advertisement would do a review of the film which would contain information on the cast which would tell you what their role was in the film and what effective they had. The review would also tell you what certification it is and whether they believe this suits the film. The review would also conduct an interview of the main start of the film or the director. In Ill Manors case it would be Ben Drew as he has an inspiring story to tell in why he created Ill Manors and what changes he wants to make.

The radio and TV side of promotion would offer interviews from the main characters from the film as they would explain their role in the film and also what they think in general of the film, and whether they believe it make changes. The TV side would offer exclusive clips from the movie before its release date which would then encourage the audience more in watching the film.

E media would be the most effective as they would offer, video clips from the film and also the making of the film. They would also offer clips of character in Ill Manors who have appeared in other films. They would also provide blogs where people could provide their views on the film, characters or the director. They would also provide competitions in winning cinema tickets for Ill manors or a chance to win the DVD of Ill Manors.

There are two ways that the radio communication could interact with the audience, one way would be done through talk radio where a cast from the Ill Manor or the director (Ben Drew) would conduct an interview about the movie Ill manors, where as the other radio technique would be a music radio would conduct interviews about the sound Track Ill Manors, which they could have interviews about the sound track.

The print advertisement would be advertised in, tabloid newspapers this is because the target audience of these newspapers would interest Ill Manors target market the most. As this newspaper provides the stories which interest ill Manors target market. The advertisement would also be targeted at major film specialist magazines as, this would be the best chance for Ill manors to get their target market to notice their print ad.

Now think of how the film is promoted across the three platforms?

I believe that Ill manors target audience would be mostly the younger audience. Therefore the best way to communicate with them would be with e media. This is because most of the younger audience are involved in social networking pages and also are regularly checking and updating them. Therefore they would then be able to notice anything to do with Ill manors. Furthermore this is also not only the easiest way but also the cheapest way as it is free for Ill Manors to communicate with their main target market. Hover Ill Manors target audience contains of Politian’s, therefore the bets way to communicate the film to them would be through newspapers such as, the times. This is because they would read these newspapers daily as it would provide them with the information they would need. They would then notice Ill Manors from there taking more interest in the issue. I believe that the platforms would promote the film different to the different target audience that Ill Manors has. I believe to be able to communicate with them you need to find the right platform which relates to that target audience the most. Also you need to find a platform which your target market will  view and follow regularly.