ASMedia

Thursday, 29 November 2012

Initial Task

I am working with Harvey and Stephan, we are creating a teen drama. it will be based around Misfits, Waterloo Road and Fresh Meat. We came up with the name The Bench.

Monday, 26 November 2012

This advert would relate to the succeeders as this group would normally be high class and management material. Therefore I think this advert would relate to them as blackberry is used by all business men as it gives them esurience knowing they have the latest smart phone. This would also suite them as succeeders choose brands that are well known, therefore they would choose blackberry as they are one of the leading phone companies.

Mainstream

Marks & Spencer

This group would want to seek domestic, conformist, conventional and sentimental. This group would normally be the largest group as there are many people who do not want to take risks. This group would normal be filled with rich people who do not shop at your everyday popular supermarkets. This group could also contain people who want to be seen as high class, and want to be seen as better than others. These people would also avoid confrontation with others and stay away from trouble.

Resigned

Nokia

This group would contain people who would be Rigid, strict, authoritarian and have chauvinist values. This group would be inspired by the past and would follow tradition. This group of people would normally contain the older generation. They would normally stick to a brand they can trust and have relied on in the past many of times. They would suit this advert as Nokia is one of the oldest phone brands. Therefore them not trying new brands as they want to be safe and stay with the one they can trust.

Reformer

D&G

The reformers group would contain people who seek Freedom from restriction, personal growth and social awareness. These people would have attended higher education, therefore searching for products of a high quality. I believe this advert would fit this group as this group of people would want high quality products as they also do not look at finding a cheaper priced product. Also D&G is seen to be a high class brand which many people adore therefore being right for this group. This group would also search for products that are in trend at that time.

Explorer

Kim Kardashian Perfume

The explorer group would contain people who would want to be this first to discovery a product. This group would be usually contain the younger generation, this is because they want to be the first to set a trend. This advert would also relate to this group as the younger generation to seek discovery of a new product as there is also a competition between this group.

Aspirer

Hollister

The group would want to seek materialistic, acquisitive, affiliative and oriented to extrinsics. The group would also buy products demanding on the brands image and appearance to others. This group would also go for products on how popular they are. This group is normally associated with the younger generation. I believe this advert would fit this group as Hollister is seen to be a popular brand, also many of the younger generation would shop at Hollister.

Strugglers

KFC

This group would contain people who are Heavy consumers of alcohol, eat junk food regularly and buy lottery tickets weekly. I think this advert would relate to this group; however the advert shows a family barging price for junk food, KFC also sells junk food at a cheap price.

Monday, 19 November 2012

Adverts

Rolls-Royce

I think this advert is targeted at both males and females. I believe this as in the advert it shows both male and females getting into the car as they own it. Also the gender of attraction of a car would be decided on who would be driving the it, however in this case whoever owns this type of car would have initially have a driver. Furthermore I do believe this advert is targeted at the wealthier society.

Rolex

I think this advert for Rolex is more targeted at men than women. This is because men are generally more interested in wearing watches than women. This is also targeted at the wealthier people as Rolex watches are very expensive. Rolex have also targeted tennis fans as they believe there are many people who are going to watch Wimbledon therefore attracting them more customers. They also may believe that the wealthier society will be attending the event.

Carlton Draught

I think this beer advert is more targeted at men than women, this is because beer is seen to be more of a mans drink. You will also see this being represented in TV programmes when characters going into pubs you do not see women drinking beer. The moving image also connotes to the audience how important beer is to men as they are determined not to drop it.

Andrex

I think this advert could be targeted at both men and women. I think this because as they both uses toilet role and want to find the right one for them. However I think this advert is targeted more at women than men as women normally do the shopping. They also try and find the best products. Whereas men are seen to just buy the first product they notice.

Lynx

I think this advert is targeted more at men than women. I think this because Lynx makes products more for men. I also think the moving image is targeted at men as it is connoting to the audience that if you use Lynx you will be attractive.

Cigarettes

I think this advert is targeted more at men than women. I think this because it shows two men smoking while their wife’s are doing the chores. I also think this advert is targeted at men as they represent smoking to be a mans activity. Also this advert is targeted at males rather than females as it is known fact that more men smoke than women.

Hi-fi System

I think that this advert targeted more at men than women. I think this advert is targeted more at men than women as men are more interested in their surround sound systems. I also think this is targeted at men as the colouring of the advert is black and blue which is seen to be more male colours.

Dyson

This advert is targeted at women as it is a household cleaning device which is generally associated with women. I believe this advert is targeted at women, as women are shown to be the ones in relationships who clean and cook while men go to work. I also believe it is targeted at women as in the moving image the main character is female.

Write The Future (Nike)

I think this advert is targeted more at men than women. I believe this because football is more associated with males rather than females. I also think that this advert is targeted at males as there were mostly male characters in the advert. I also believe this advert is targeted at football fans as Nike want them to purchase their products.

Playstation Move

I think that advert is targeted at both men and women. Whereas the Playstation 3 overall is targeted more at males, the Playstation move is targeted at both male and females as it a way to exercise. It also connotes in the moving image that it is targeted at both males and females as the two main characters are male and female. Furthermore I believe that it is targeted more at the younger audience as they are more likely to use it as they have more time and energy.

British Airways

I think this advert is targeted at both men and women. However I also believe this advert is targeted more at families. I believe this as families would be the ideal target market for British Airways as they would be the ones who mostly go on holiday. I also think the use of the female airhosts is used to attract more male customers; who would mainly be business men. I also believe that the music sends a calm vibe out which could be targeted at the female audience as they are worried more about being relaxed during a flight.