Slide 1

How does the industry promote the film to audiences using:

Print media?

This article promotes the film to the audience in many ways. One way they did this was by the use of celebrities talking about Ill Manors and what they think of the beliefs of Plan B. the article using urban artist such as Tinchy Stryder and Lethal Bizzle, this would be effective as these artist would be in the same industry as Plan B as they are also part of the same genre of music. The interview tells us that what they think of Ill Manors and how effective it will be on the issues Plan B is trying to preach.

There is also a quote in here from Golde, “He’s captured it for kids like me, who grew up in care system, when the street was your father which was normal your abusive father” this quote sums up what message Plan B is trying to send out and make wary. Plan B created this film to show what it is like to be a care home kid or a kid who is always on the road, as he was one of them when he was younger. He wants to show just because you come from a certain background does not mean you do not have any qualities or talents.

This quote also says that these kids are without father figures in their lives therefore turn to the street as they have not had much guidance. This is what Plan B is the message Plan B is trying to send that the street is not the place for anyone as it will only lead you into a cold lonely death. Due to this Plan B created Ill Manors to become a father figure to these kids who have not had it in life.

Broadcasting media (TV/DVD/Radio)?

The way the characters are represented on the DVD of Ill Manors is, the main character of the film is on the cover of Ill Manors which then does not give away any idea of who the main characters are in Ill Manors. However by placing one character on the cover of Ill Manors it connotes that character into being the main character which all the action happens too. This could be done of purpose as the film has many characters therefore making the audience believe there is only one. Also the use of the gun connotes to the audience that the weapon will play a significant part in the film. 

E Media?

Ill Manors is promoted through e media by the use of Facebook and Twitter. Ill Manors provide pages which enable you to find out how you can watch or purchase Ill Manors. It also provides you with information about the film and also pictures to go with it. It also provides you information on the actor’s directors of the film and who was involved in the production of the film.

What are the key issues taking place in each platform?

The issues in the platforms are, that print media is not instant to find and is also not free like E Media. In order to find a print ad you have to purchase a magazine or a newspaper in order to find it. Therefore taking longer to find, making the target market go out of their way. This would be a problem as the audience would have to go out and search for something containing the print ad, as with e media all they would have to do is search for it on the internet.

TV scheduling is becoming less relevant as the audience are able to change the times they watch their shows due to being able to records shows, with sky+. This could help in getting more views on shows. However once someone has recorded a show they are able to watch it over and over, therefore not having to buy the DVD.

TV channels are now getting put into competition by online sites such as YouTube. This is because movies are uploaded and are able to be watched for free and also at any time. Also YouTube provides HD quality which could make it better than watching it on TV. The audience can plug their laptop into the TV with the movie playing therefore making it just like watching it from the TV or on a DVD.

The issues with e media are it is hard to privacy so therefore people could be provided with the wrong information which would then cause problems. However the amount of people using social networking is increase more by the day which would then encourage people to promote more using e media as it would attract more attention to them. Also when something is search on the internet it would straight away provide the social networking page as that is now the main source of promoting. This is because it is free to promote on and also to view.

How is each platform responding and adapting to these issues and changes?

Each platform would respond to these changes as, print media would wasn't be seen by the older audiences who would read more newspapers than the younger audience. However some of the younger audience read magazines but not as much as they used too. The way to respond to this would be making the print ads also available online which would mostly benefit the younger audience which would be their main audience.

By the changing in technology and TV schedules being changed due to Sky+ and the audience being able to record shows and watch them later. In response to this films would be placed more on TV as it would be a way for the audience to notice to film, as they would be able to watch it at any time, this would then able the movie to get more views. This would mostly be done for the audience who go to work or students who have school work to do at the time of the showing.

The change in e media becoming more effective in promoting would benefit many people. One being the film promoters, this is because it would enable them to promote their film more effectively as they know their target audience would view their social networking sites regularly therefore noticing the film promotion. It would also benefit them as it would be a free way too advertise. It would also benefit the target market as it would be a free way for them to find out information on something that interests them. Furthermore this would benefit the younger audience more rather than the older, as the younger audience would be involved in e media more. Whereas the older audience would still prefer to find their information elsewhere, such as a newspaper. 

Ill Manors Target Audience

I think the target audience would vary this is because of the promotions and the beliefs of why he created the film. I think this would be targeted at ages from 13-24 this is because they would be able to relate to the film more as they would know people who have experienced the form of life in the film. also they may know someone who has gone through what the life of someone in the film, and believes the issue needs to be dealt with sooner rather than later. this film would represent the working class people therefore would come under the C2DE. this film is most likely to be targeted at males as they would are more likely to relate to this kind of life. Also most of there main characters are males therefore attracting more male audiences. this would be targeted at young audiences who seek attention,  this is because they seek attention therefore the characters in the film are how they are as they were never given love by their parents when they were young, therefore they would act in this way as they want to seek attention for to make up for the attention they were not given when they were young. This would be targeted also as mainstreamer, this is because they would turn to this life shown in the film in order to make their life better. this is because they want to fit into so they are either not bullied or that the only life to keep them alive.

TV Channels

E4 

E4 is a British television channel, it was launched by channel 4 on 18 January 2001. The "E" stands for entertainment. The channel is mainly aimed at 15–35 old. The channels includes shows such as The Cleveland Show,  Desperate Housewives, How I Met Your Mother,90210, One Tree Hill, Ugly Betty, Scrubs and The Big Bang Theory. The channel also includes British shows such as Misfits,  Hollyoaks, Skins, The Inbetweeners and Made in Chelsea. E4 is used to broadcast shows up to one week ahead of their Channel 4 broadcasts. Its most successful broadcast to date was on 11 October 2010 when an episode of The Inbetweeners which had over 3.7 million viewers.

BBC

BBC Three is a television channel created and owned by the BBC. The channels target audience is from 16–34 year olds. The purpose of the channel is to provide "innovative" content to younger audiences, focusing on new and younger talent. The channel airs their programs from 19:00 to around 05:00 every night. BBC covers all genres from current affairs, to drama, to comedy to animation.

These TV channels would suit our style of genre as, the target market we are aiming at is mostly teenagers, and therefore these programs would suit us as our target market would be on these TV programs. These programs also show all out genres for example E4 shows misfits and BBC three show shows like kidulthood. This would then relate to our shows as we are planning to use the same genre. This would then benefit us as these shows are successful we would hope to be able to catch the audience’s attention. 

Plan B Collage

Focus Group

Focus Group

Seems different, I would like to check out the first episode if it’s good I would carry on watching it.

I like that they involved twitter to get involved with the younger audience,

Sounds really good, I would watch it, it takes place at a bench all the time, like friends are always at a café but theirs is a bench.

So it works in terms of the location? Nice.

I like that there’s 3 characters so you can keep up with them, but there’s no female characters which I’m not interested in so I can’t really relate to it. But if they do add female characters, yeah I will tune in.

I don’t know anything about the storyline they just said that the concept…

I like the whole concept but I think the whole thing is targeted mostly towards males instead of females.

I think the ideas really good but the names kind of boring because the names something that grabs the audience’s attention but the bench it kind of, boring you know  Like ‘the bench’ what’s that?

If you had a more exciting name I think it’d be better and urm if you had females as well because there are only males, I think unless the females found the men attractive but otherwise more females would be better

I not sure if I’d watch it because if it’s just about three boys then I wouldn’t as I would want to see more females characters.

Yeah I like it I would watch it but are you going for like a comedy or something?

Cause I don’t know if it would be successful if you can’t swear.

I think hargio’s point is a good one.

Well I don’t know enough about the show to know whether I would watch it I mean you haven’t even explained what it’s about or even the characters names.

We learnt a lot from the focus group as it helped us in improving our idea and our final project. we was told that it would be a good idea to add a female character. I think this is good, however this will be done later on in the series as we do not want to introduce too many characters at once, as this would give away the storyline. We also learnt that the class believed that our TV show is targeted at only male and does not have a female audience. I believe this is incorrect as the genre we are going for contains a female audience as well as a male audience, for example Kiduthood has a wide female audience and also contained mainly of male characters. However I believe once we introduce our female characters we will gain more female viewing. During the focus group it came across that our name seemed quite boring. I believe that this name suites the concept of our idea, as the focus group did not understand where we was coming from, as they do not know why we have named the TV show the bench. Furthermore they will later find out what the meaning of the bench is as the TV show progress. as the TV show goes in the audience will then come to an understand of why we named the TV show the bench as it will be an obvious answer. We had more than one negative comment about no female characters, therefore I believe we should of stated in our focus group that we are going to introduce female characters later on later on. I believe that it is possible to make this TV show successful because other pre watershed TV shows, such as Waterloo Road and Eastenders have done this with success. We will aim to use mise en scene and camera shots to make the first 2 minutes to hook viewers. This will then make the viewer want to carry on watching the rest of the series. This would be done by giving an hint to the characters’ lives but not giving too much away, of any of the narrative.

Ill Manors Tedx lecture Website

Ill Manors Tedx lecture Website

Plan Bs beliefs are what he states in the title of his lecture, find out what kids are good at. It will change their lives. Plan B believes that just because a child comes from a certain background and environment does not mean they have no talent what so ever. Plan B also believes that no one wants to take chances on a council child, as they automatically down grade them as human beings. He believes are by someone taking interest in these kids you can learn a lot from them and who they are as people. From there you will understand their talents and put them to some use which would benefit everyone.

Plan B views towards politics are more negative than positive. This is because Plan B believes where he comes from the politics not treating them well and is always bad mouthing them. David Cameron created a campaign called “hug a hoodie” which was later on forget about as he believes he was just saying that to get publicity. Plan B also mentions this in the Ill Manors song, “hug a hoodie", wait don’t you might get robbed.” Plan b is connoting to the audience that just because someone wears a hoodie does not mean they are going to too bad. Plan B believes the politicians have labelled anyone who wears a hoodie as “Chav”. Plan b also believes the word chav as been used wrongly to label and target at council kids.

Plan Bs values are music and rappers that he has never met before in his life and will most likely never meet, however he followers in their footsteps. This is because he believes the Government has never given his kind of people a chance in life, which would be the council estate kids. He was kicked out of school when he was in year 10 and was sent to a place where he could relate to the other kids there as they were there for the same reason, also they all listen and followed the same rappers. He also believes that council upbringings are misunderstood and have never had that parent model in their lives, therefore they have never had a role model to put them on track. This is why Plan B wants to fit into this slot by being a role model to these misunderstood kids and show them that there is more to life then just violence.

I think the audience for Plan Bs lecture would be, class A/B this would be the class that is educated. I believe this would be the target audience as to understand the true meaning behind Plan Bs lectures you would need to want to have an interest in what he is talking about. Therefore I believe this would be the right class as they had patience and also the right mind into understand and taking up what Plan B is offering. I believe this would be a lecture for the Succeeder as they would have gone through university as would have a high standard and have an education. They would also be interested in learning about other people beliefs and would be extra interested in Plan Bs lecture, as it would have been the first time they would off heard of this topic. I also believe this is a lecture for the explorers as they would want to be the first to hear about this topic. This is because Plan B is the first person to raise this matter so high that it is being listened and understand by more and many people. As the explorers want to be the first onto this topic and to understand it they would attend the lecture. From there they would take up this topic and build on it.

Plan Bs views on the media are negative as he believes they twist every story and only write and publish what they want whether it is downgrading someone. Plan Bs also believes that the media have a negative view on the council estate kids. They believe that they are out to course danger and are also using weapons. Plan B states in his lecture that he was approached by a group of young lads who wanted him of their “ends”, Plan B then said he was about to get knocked out by these teenagers, however he then got saved by a group of lads who brushed aside these teenagers. He then reported this to the media who still managed to twist the story and not mention how he was saved, and it was just said that there was a fight. This is why Plan B believes the media only care about what they think will sell whether it destroying someone’s life.

When you enter the Ill Manors website it catches you attention as, the layout is very unique. The website contains the characters faces in the background and the display of the trailer as soon as you get into the website. The website also contains their Facebook and Twitter links which will enables the audience to keep up with the film through social network. The Website also contains videos of the making of Ill Manors. This attracts interest as audience will see the setting of the Ill Manors and also see how it is being made. The website also provides links to where the DVD can be purchased from and in what forms. I believe the strongest part of the website is the links, which provides the audience with quotes and views celebrities and famous people have on the film. I believe if someone sees someone they look up to praising the film they will watch it as they look up to them. The website also using synergy (cross promotion) to advertise the Ill Manors album. There is a link of the website providing the album and where is can be purchased from. Plan B is promoting not only his film on the website but also his music.

Plan Bs lecture can relate to the theory of moral panic as, the moral panic theory states that the media is brainwashing the audience into believing that teenagers are a threat to the society. This is done by demolishing the youth by exaggerating on stories when published in the media. For example when the riots took place last year the media labelled the blame at the teenagers but not providing the full story. Which was the teenagers putting a stand of all the community centres being closed down. The media also stated that the government should come down harsher on these teens by placing stricter punishment. Teenagers then got sent to prison for 6 months just for stealing a mars bar. 

Broadcast – DVD

The website provides a link which tells you where you can purchase the DVD from. This would be useful as if someone enjoys the film they then have a chance to find where they can purchase it from. It will also be effective as if their DVD sales high it will show that their film was a success.

Print - Characters

The website provides the characters names and a picture of them. This is effective as it gives the audience a chance to get to know the characters. If the audience know the characters have been in films that have been successful before they will then watch the film. it also gives the audience a chance to understand the role of the characters in the film.

E-media – Trailer

As soon as you enter the website you come across the Ill Manors trailer. This is effective as it gives the audience a chance to find out vital information about the film. It provides the audience with the release date and also the important settings of the film. The trailer also gives the audience a chance to find out which characters are who and briefly what their part will be in the film. By having the trailer at the start of the website it is the first thing the audience will notice therefore catch their attention. They will then watch the trailer and hopefully like it and then watch the film. Which they then may like a purchase the DVD. This would then make Ill Manors money and also establish them. 

Print

http://www.timeout.com/london/feature/2713/ben-drew-aka-plan-b-interview

Plan B conducted a magazine interview on Ill Manors explaining where he has come from and his past. he explains about his past and how he was treated and left by his dad at a young age. This is effective as he is explaining to the audience how can relate to the council kids in his film as he was one of them, so therefore he knows how they are feeling to be undermined by the media all the time. He also explains why the children are like what they are as they have no parent love and guidance to follow in. This is useful in promoting the film because if someone sees that the person who has made a director the movie has been in the characters situation, they are more likely to watch the film as they know it will be about reality and the truth.

Broadcast (talk show)

Plan B featured on Jonathan Ross talk show in order to talk about the ill Manors album and film. This is effective as Plan B is talking about the riots. He is explaining that these kids are the way they are because they have never been shown love by their parents, or their parents have left them and a young age. he also states that the media are always negative towards these kids steriotyping them as "chavs" therefore when the public read this they believe it and then see them as that. This is useful in the release of the film as Plan B is saying that these kids are the reason he has made the film Ill Manors. Also that due to the riots he also decided to create this film. 

Ill Manors (Twitter and Facebook page) 

Ill Manors has its own Facebook and twitter page in order to let their target audience keep up with their updates. By using this it will enable them to update their target audience. This is good as their target audience will spend most of their time on social networking sites as it is the best way to communicate with them. This is also effective as if the public see that this is famous on the social networking site they will then look into it and maybe even watch it. This is useful for the movie as it will attract many people. Also if someone only knew about the album or just the film, they are then able to come across the other this will then be useful for them. Also this is effective for Plan B as it is the best way to advertise as it will boost up their sales. Also most advertisement is done through social networking sites as the internet is now the main source for advertisement. 

Awards 

Ill manors received a Mobo award for the Ill Manors song itself. this would be good for promoting the film as it gives Plan B the chance to address everyone and talk about the film. Also if someone likes the Ill Manors song they would then think of watching the film. Also if they enjoy the theme of the song they would then be interested in finding out what the movie will hold. By Plan B winning a Mobo award it would establish him more as a artist, from here he would then be trusted when it comes to film making as he would be taken more serious. This would be effective for Plan B as he would then receive more offers for when creating his next film or sound track. 

Magazine interview for shortlist.com 

"My songs are about real life" 

Plan B conducts an interview which he talks about issues that concern him and the only way to get through to people is by conducting them through music. He brings up issues that he believes are keep away and are not dealt with the way they should be. That is why he created Ill Manors in order to build awareness of why trouble kids are how they are. This would be useful for Plan B in the release of his movie as it would let people know that it is about a real life situation, and how he has been where all these kids have so he knows what it is like to be treated in a certain way. Therefore this would attract viewers as they would know it is based on reality, therefore making them interested in the matter. This would be effective for Plan B as the public would know that he is creating films about situations that happen all the time. This would then make him be seen as a real artist therefore attract more viewers and also fans. 

I Tunes Download 

Ill Manors soundtrack is available for download on the I tunes site. This also enables Ill Manors to climb the I tunes chart. This is useful for the release of Ill Manors as it would enable them to get noticed and also enables fans to be able to download the track therefore increasing the ratings of Ill Manors. This is also effective for the release of the film as once someone notices the sound track and like it they would then be interested in watching the film. 

Mr Bush

Ill Manors Trailer Analysis

Media

What are the typical codes and conventions of film trailers – what information is usually provided?

Ill manors provides the most important information during the trailer as they have such a little time, they want to provide the main information which the viewers will see and then be interested in the film and then watch the film. However Ill Manors would provide the most important information at the end of the film which would be the release date, this is done as the last thing the viewers will see and will stick in their head. The trailer would also provide the institutions, stars names, the director’s names, the names of companies who funded the film and the ratings they receive from the film reviewers. As this film I slow budget film they would provide names of stars or famous directors names. This is done in order to attract more viewers as they may of saw a previous film of a directors or a stars film. Viewers would then want to watch the film as they may believe they will enjoy the film. Most trailers would also provide “coming soon” on their trailers as this would give the audience an idea that they would not have to wait long to actually see the film. Also the information that is provided at during the trailer would be writing in bright bold so viewers will not miss it and will notice it being their. The Ill Manors trailer also provides quotes which would help the audience understand what the film is about. At the end of the trailer the date would be left on screen for around about 4 seconds. The trailer also provides lines from the film as this would create suspicion off what to expect in the film. Also at the end of the trailer they provide their website name and any social network sites they belong too. This is because viewers can find extra information, also by providing it at the end of the trailer it would be the last thing viewers see and will stick in their mind. Everything is normally promoted a lot on social network sites as everyone is apart of them and check them on a regular bases.

How are trailers distributed?

The distributor for Ill Manors was Revolver Entertainment. Even though Ill Manors was a low budget film and was not known off as much. Revolver Entertainment has worked with successful British films in the past for example Kidulthood and Adulthood. These films were really successful in Britain as the genre urban teen drama is very popular. Some may say it relates to most London teenagers who are from the street. Also the director of Ill Manors ‘Plan B’ has worked with Revolver Entertainment before in Adulthood, therefore he is familiar with their work as he was apart of one of their most successful films. Due to the link between the too Revolver Entertainment gave Plan B his first break in the film industry, as some saw as too big of a risk too pay off. Normally trailers will be played before films start at cinemas, however this is seen not be a good idea as many people skip or miss the trailers as they would arrive just for the film. Also trailers are mostly shown on YouTube this would be a better way to distribute trailers as many people will watch the trailer. Also it would give you idea of how many people will watch your film from the views you receive from the trailer. Another way to distribute your trailers would be on social network sites. This would be an idea that would get the most peoples attention as everyone is apart of social networking sites therefore attract the most viewers to your film. As the film is targeted at teenagers the directed Plan B is famous to all the teens as his fan base is mostly teenagers.

How does Ill Manors use trailer conventions?

Ill Manors uses convention to be effective during the trailer. The trailer provides the distributor companies name which they then provide a main part of the film to create tension and make it more effective. However they do not give too much away about what will the storyline will be in the film. They did this in order to attract the audience attention and also get them to watch the film. The trailer also uses the directors own song during the trailer (Plan B). This is done in order to promote the Plan b music career while also promoting his film, which is called synergy which is also known as cross promotion. The trailer also provides parts of the film which are effective in the film. however because there are so many storylines in the film all happening at once by providing effective parts it will not give the storyline away, as there are many storylines to follow the viewers will have to watch all the film to get a clearly understanding of the storylines. Also by using the effective parts it makes the viewers want to watch the film as the trailer has persuaded them it is a good film and also encouraged them to watch the film. Also by adding Plan B soundtrack in the background and parts of the video it will encourage the viewers to also check out his music video. Once the audience has seen one of his videos they would then want to see the rest of his videos as they may tend to enjoy his music. This would then promote his music career further. From there Plan B would then get more sponsors in creating another film as they believe he has become established.

Who is the target audience?

The target audience for this film would be 18-40. However due to the violence in the film and the inappropriate scenes that are shown the film was giving an 18 rating. However I believe the target audience would start at 13. Whether the younger age finds a way into the cinema or they watch it online or purchase the DVD when it comes out. I also think it would be targeted at both men and women as one of the main characters is a woman, it also shows how some woman are treated bad and have done nothing wrong to deserve that. So this would therefore interest women to watch it. However I do believe it is 60% male and 40% female. I believe the audience of the group would belong to the group D/E as it would be mostly school drop outs who would want to watch the film. This is because it would relate to lives therefore they would understand the film more. However this film could be used to show how street kid’s lives are and how it’s not their fault. I also think the film audience could fall under the group A/B as it may interest students as they may have been in that life before but got out, they may want to see how it is for the life opposite to them is like to live, or they know someone in that lifestyle. Whereas maybe they just enjoy that kind of genre in a film.

Does it have a unique selling point or use particular techniques to appeal to the audience?

Ill Manors uses Mise en Scene effectively to appeal to the audience. The use of stereotype of the hood clothing would appeal to the target audience. This is because as soon as the target audience notice the clothing being worn they would be attracted to the trailer. Which they would then bee hooked into the storyline has it would relate to them. This would be a usual stereotype look of someone who would live in a council estate and could not go to school. Also the covering of some of the background actors would connote the hidden identity of the stereotype and also the target audience. The uses of guns, knifes and guns would be the typical stereotype view of teenagers that there out to cause trouble all the time and start violence whenever they can. However Plan B is trying to send a message that if you think we behave like this then why we should stop. Also the setting makes the trailer more effective as it is filmed in Plan b own estate. This would be effective as it shows Plan B is not ashamed where he has come from which is like most rap artist. He still has respect for his town and his sending a message that fame will not make him one of them rich boys.  

Consider the way the scenes are edited together – does the trailer give away any clues about the narrative?

The trailer uses shots from the film and edits them which fast pace. This connotes to the audience that the film will be full of action. Also it catches the audience’s attention to the trailer. As the fast pace creates suspension and excitement to the film and also creates excitement in the viewers head. By the film showing parts of the film it attracts the audience’s attention as they want to try work out the storyline of the film. However as they can’t understand the storyline they want to watch the film, as the storyline has interest them. As there is so much going on in the movie at once and every storyline is linked together at some point in the movie, this then is hard for the viewer to understand the film by just watching the trailer they would need to watch the entire film to understand the storyline. I believe that the trailer does not give any narrative away at all as there is too much to understand just from a 1:45 second trailer. This is a good thing as it would encourage viewers to go and watch the film.

Are the main stars visible in the trailer?

The Trailer provides some of the main characters. The main two characters they provide are Kirby and Chris. This is because they have had a long past relationship which has led them to a point which they meet again. However the audience will try and understand their relationship but they would not get the true story behind the relationship until they watch the film. They trailer also provides brief showing of main characters however, you don’t not come to a clearly understand that they are the main characters, but you do understand they have a dominated role in the estate that they live in. the main characters in the film that have been in previous successful films will be provided in the trailer as it would build viewers for the film. As the audience would believe if they were in a previous film that they enjoyed they will enjoy this one. But however if they believe they actor has been in films they did not enjoy then they would lose many viewers.

Is there information about the director of the film?

The trailer provides information on the director as the director (Plan B) name is provided. Also the cross promotion of plan b music in the background lets the viewers know it is the directors music. Also Plan B the director is in the trailer as they provide parts of his music video during the trailer.  This was done to promote his music career as well as his directing career. Also this was done as if the audience knew about Plan B before and listened to his music they would then watch his film, as his target audience is the same age as his fan base. This would then enable him to attract more viewers to his film.

Is there information about the release date?

The trailer provides the release date. However the release date is provided at the end of the trailer and is on screen for about 4 seconds. The release date is also written in bold writing which would stand out to the audience. The release date is provided at the end as it would be the last thing the audience would notice so it would stick in their head. Also the trailer says coming soon this is done in order to let the viewer know that they do not have to wait ages to see the film. This would be provided at the start of the film in order to get the audience to watch the trailer the whole way through.

Is a narrator’s voice-over used?

A narrator’s voice is used in a form of rap in the trailer. This is not usually heard in the trailers. However the person doing the narrator is the actual director of the film (Plan B). He says during the trailer “I am the narrator”. This would connote to the audience that he is the voice of the trailer and the film itself and he is trying to send a story out to the viewers, with a message behind it. You never normally see the narrator doing his own narrator voice on the trailer is this case the cross promotion is used again, as Plan B is rapping during the trailer which would interest and excite the viewers.

How has the genre of the film been represented through characters, setting, lighting, colour, music, camera shots/movement/angles and editing?

The genre of Ill Manors is crime urban teen drama. This is represented through characters as they way they would talk would be the same as a street council kid would talk. This would be in the form on slang. Also the characters are violent and have weapons and drug on them which is a stereotype view of seeing the characters. The setting of the film is in a council estate and the streets which would represent the genre, as the target audience would live in the same kind of environment to the characters. The setting is mostly at night as it would create tension and connote to the audience at when the crime takes place. The lighting of the film is the dark shots would represent the emotion of the characters and the film which was mostly angry, sad and fear. The colour of the costumes used by the characters were dark this is a stereotype view of teenagers. Also one character tells another character he needs to dress dark as it hides the identity of the character. The music during the film relates to genre as it is fast music would relate to the fats pace of the film, to connote action to the viewers. The film was also about violence and crime where the music related to that as it had swearing in it. Also the songs used were angry songs to relate to the mood of the film. The music also used in the film was Plan b own songs, this was used in the form of cross promotion. The camera shots in the film related to the genre as the close up shots were used to show when the characters were scared or upset. Also the establish shots were used to show the setting of the scene would be near an estate or inside an estate. The editing related back to the genre as the fast pace editing connoted to the audience the action and crime taking place in the film. Also the use of fast editing was used to show the many storylines taking place all at once.